Blood pressure is the biggest risk factor for having a stroke and this April Priceline Pharmacy and the National Stroke Foundation are encouraging all Australian's to have a free blood pressure check at their nearest store with a goal of conducting 50,000 checks during the month.
This is the first campaign that Sam Frost and Sasha Mielczarek have worked on together as a couple, with this initiative having a very special meaning to them both. Each has a personal connection to stroke with Sam losing her stepfather three years ago and Sasha losing his grandfather.
Priceline Pharmacy prioritises health and identified a need for Australians to take better care of their health through unique research in i
ts Health Insights Report which revealed:
82% of Australians have low fruit and vegetable intake
62% are insufficiently active, and
obesity levels are worrying high with 38% of females and 31% of males are overweight or obese.
Question: What inspired you to get involved in April Priceline Pharmacy Stroke campaign?
Sam Frost: I think that it's a really good cause, it sends a powerful message. I don't think people really understand what a stroke is. The lead up to getting a stroke is high blood pressure of course, so I think it's really important, I think it will get the conversation happening and people will be more aware of the signs and symptoms of a stroke.
Question: How do you hope to raise awareness for the National Stroke Foundation?
Sam Frost: Through being an ambassador for Priceline Pharmacy, as they have teamed up with the Stroke Foundation, and I think through the work Priceline Pharmacy is doing to encourage people to have their blood pressure checked during April (until May 4) will help put the spotlight on stroke and the risks associated with high blood pressure.
Question: Are you aware of the risk factors associated with strokes; can you share these, with us?
Sam Frost: As well as high blood pressure, the risk factors for stroke include being overweight, not getting enough exercise, not eating healthy food, smoking, excess alcohol consumption – Priceline Pharmacy have done some research around this showing that Australian's are putting themselves at risk of stroke through poor health habits.
Note: The Priceline Pharmacy Health Insights Report has revealed 82% of Australians have low fruit and vegetable intake, 62% are insufficiently active, and obesity levels are worrying high with 38% of females and 31% of males are overweight or obese.
Question: You've joined the campaign along with Sasha; has this bought you two, closer?
Sam Frost: It's really nice working together, it's the first time we have worked on a campaign together (Sam and Sasha give high five). It's been great, and stroke is a cause really close to both our hearts so it's great to be a part of the Priceline Pharmacy campaign and we are both on the same page when it comes to stroke.
Question: How often do you check your own blood pressure?
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