Fan Favourite Figures Head to San Diego During Comic-Con Week

Fan Favourite Figures Head to San Diego During Comic-Con Week

Disney Infinity 3.0 is heading to San Diego Comic-Con this week, giving fans the first hands-on opportunity to experience the latest instalment of the best-selling 'hybrid toy / video game" of 2014, which brings together Disney, Disney Pixar, Marvel and Star Wars™ characters like never before. Marvel's Hulkbuster and Ultron characters will be playable for the first time in the game's fully enhanced Toy Box mode, joining Marvel's Spider-Man, Yoda, Darth Vader, Elsa, Jack Sparrow and many more characters from across The Walt Disney Company inside Disney Infinity.

The game will be playable at the Disney Infinity Pop-Up Shop, where fans will be able to participate in game tournaments, scavenger hunts, and a mediated reality experience, and explore a unique Disney Infinity art exhibit. In addition, the Pop-Up Shop will host a special 'Toy Box TV Live Edition" segment featuring the game creators. More details about the week's activities are below.

Disney Infinity Pop-Up Shop

The Disney Infinity Pop-Up Shop, located at 815 J St. (near 8^th St.), will be the official headquarters of Disney Infinity at Comic-Con. Open to the public July 8-11, fans will have their first hands-on experience with the game where they can play in both the Play Set mode, as well as the fully enhanced Toy Box mode. Fans will be treated to special guest appearances, giveaways and other surprises.

Pop-Up Shop Public Hours (PST):

Wednesday, July 8: 3PM-10PM

Thursday, July 9: 3PM-7PM

Friday, July 10: 3PM-10PM

Saturday, July 11: 3PM-10PM

Toy Box TV Live: SDCC 2015:  Taking place on Thursday, July 9, the show will be held in front of a live audience and livestreamed from 6:00 PM – 7:00 PM, and will feature Disney Infinity team members including VP of Production John Vignocchi, Community Manager Allison Petrek and other surprise guests. A VIP cocktail party will take place following the livestream event. Viewers at home can tune in live at twitch.tv/Disney. 

Game Tournament: This bracket-style competition will be hosted daily at the Pop-Up Shop. Players will be able to compete against family and friends in the Disney Infinity Toy Box mode and winners will be determined daily. A leaderboard will showcase high scores throughout the duration of the tournament. 

'Only in the Toy Box" Mediated Reality Experience: This one-of-a-kind experience allows fans to virtually enter a scene from the Disney Infinity Toy Box mode.  Using mediated reality, fans can choose to interact with one of 15 Disney Infinity characters and engage with them in various activities, such as, wielding a lightsaber alongside Darth Vader or Yoda, dancing with Stitch or throwing a snowball with Elsa. 

Art Exhibit: Disney Interactive will also be showcasing an exhibition of concept art featuring environments and characters from all three editions of Disney Infinity, along with community submitted creations. 

cavenger Hunt: One scavenger hunt per day will be hosted by the Disney Infinity community team. Details will be posted on the Disney Infinity social media channels and prizes will be rewarded to winners.

About Disney Infinity

Disney Infinity is an interactive gaming platform where players have unprecedented freedom and endless opportunity to create stories and play experiences starring the beloved characters from across The Walt Disney Company. Building on the success of Disney Infinity 1.0 and 2.0, Disney Interactive announced its latest installment to the best-selling 'hybrid toy/video game" this year - Disney Infinity 3.0. In its third iteration, players will utilise real-world interactive figures to activate original storylines (Play Sets) in the virtual game worlds of popular Star Wars franchises and create new adventures with a variety of characters from Marvel, The Walt Disney Co. and Disney•Pixar properties in the Toy Box mode. Disney Infinity 3.0 is rated PG and will be available in stores this Spring. For more information, visit Disney.com/Infinity.

For additional information, please visit www.disney.com/infinity and www.youtube.com/disneyinfinity, join the Disney Infinity Facebook community (Facebook.com/disneyinfinity) and Google+ community (https://plus.google.com/+DisneyInfinity),  and follow us on Twitter (twitter.com/disneyinfinity) and Instagram (instagram.com/disneyinfinity).

About Disney Interactive

Disney Interactive is the digital entertainment part of The Walt Disney Company. As one of the world's largest creators of high-quality digital experiences, Disney Interactive produces interactive entertainment for the whole family including multi-platform video games, online short form video, mobile and social games and digital destinations across all current and emerging media platforms.

Entertaining guests of all ages, Disney Interactive's key products include the video game platform Disney Infinity, top virtual world for kids Club Penguin, popular mobile franchises like Frozen Free Fall and Disney Tsum Tsum, top online destinations for kids, parents and fans including Disney.com, Oh My Disney, and Babble.com and the Disney social network reaching more than 1.5 billion guests on Facebook.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit marvel.com.  © 2015 MARVEL