Today's busy style-conscious consumer is looking for products that work fast and offer quick beauty solutions. A regular inspiration for countless jaw-dropping, inspiring looks, Sebastian Professional has once again broken traditional barriers by merging haircare and styling; creating a range of styling tools for busy urbanites who want to nail the 'perfect unperfect' look.
Sebastian Professional call it 'Effortless Style' – an unpretentious and natural look, inspired by style conscious urbanites whose looks are perfectly imperfect - whilst still living in the moment, embracing life and breaking style barriers.
The Collection: Hello Effortless
For the first time ever, Sebastian Professional bring dual-purpose care and styling to the range with Reset Shampoo, Preset Conditioner and Shaper i-D Texure Spray. The shampoo preps, the conditioner builds and the i-D Texture spray moulds, creating the perfect un-done effect.
Sebastian Professional EFFORTLESS captures the grungy-gorgeous look that turns the heads of urban style-seekers – all quickly and easily, so you can get on with your other plans… #EFFORTLESS
The Products
Reset Shampoo: Anti-residue clarifying shampoo. Prep hair to look perfectly imperfect.
RRP $36.95 AUD
Preset Conditioner: Texture-building conditioner. A perfect primer before styling hair.
RRP $38.95 AUD
SHAPER iD: Workable, re-moldable texture spray. Perfectly imperfect hair in just 5 seconds.
RRP 29.00 AUD
The Look: Thriving On Inspiration
"Today's trend-setters have a ruthless 'can't stop' approach to life – whether at work or in their down-time. The world moves quickly, leaving little time for a regimented hair routine. The EFFORTLESS range from Sebastian Professional fits perfectly into the busiest of routines. Ideal for those with mega busy, yet stylish lives. A shampoo that also preps, a conditioner which builds texture AND a shaping spray that you can re-work throughout the day? Where do we sign up…?"
Brad Lepper, Sebastian Professional
Creative Director ANZ
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