Shakira Salahudeen-Kassim Hab Shifa Interview

Treat Mum like a True Queen with This Ancient Beauty Secret

Ancient Egyptian queens Cleopatra and Nefertiti were known for their legendary beauty.

Black seeds have been used for thousands of years to improve hair and skin quality, ward off infections, manage allergies, prevent diabetes and promote overall health and wellbeing. They are also one of the few ancient remedies backed by scientific research.

Over more than 30 years of research, scientists have discovered that black seeds are packed with antioxidant properties and an array of vitamins, minerals and essential fatty acids that help neutralise free radicals, limit cellular damage and maintain the health of tissues and organs.

That's why the Hab Shifa range of premium, TGA-approved Black Seed products will make the perfect gift:

 

Black Seed Hydrating Moisturising Lotion
$19.95

Provide your skin with the ultimate daily boost. Hab Shifa Black Seed Hydrating Moisturising Lotion combines natural lipids, essential fatty acids and special anti-irritant ingredients to help soothe your skin.

The anti-inflammatory properties of Black Seed Oil with Rosehip Oil, Shea Butter and Aloe Vera help restore skin elasticity and protect against moisture loss. Infused with the essential oils of Mandarin, Bergamot and Geranium, this unique formula will heal and nourish, resulting in velvety smooth, firm and clear skin.

Black Seed Revitalizing Body Wash
$19.95

Renowned for its anti-bacterial properties, moisture-rich Black Seed Oil thoroughly cleans, softens and rejuvenates, while providing a gentle exfoliant to even skin tone and clear impurities.

Containing natural microfoliant beads and infused with the essentials oils of Geranium, Rosewood and Chamomile, Hab Shifa Black Seed Revitalizing Body Wash will provide your skin with a natural and radiant glow while nourishing the skin from the inside and out. Suitable for all skin types.

Black Seed Nurturing Shampoo
$17.95

Antioxidant-rich Black Seed Oil in Hab Shifa Nurturing Shampoo gently works to cleanse the hair of impurities while nurturing the scalp and gently working to awaken follicles.

Luscious Argan Oil penetrates the scalp to rejuvenate hair and restore shine, while nutrient-rich Coconut Oil strengthens and softens. Infused with the essential oils of Geranium, Patchouli, Lavender and Mandarin, Hab Shifa Black Seed Nurturing Shampoo will hydrate and strengthen your hair, while nourishing the scalp.

Black Seed Nurturing Conditioner
$17.95

Hab Shifa Black Seed Nurturing Conditioner is a unique and sensual blend of nature's finest ingredients. With antioxidants, Argan and Coconut Oils, Hab Shifa Black Seed Nurturing Conditioner is the perfect accompaniment to its Nurturing Shampoo.

Gentle enough for daily use, the conditioner leaves your hair not only hydrated, but nourished right from scalp to tips.

100% Pure Black Seed Oil Capsules
From $39.95

Black Seed Oil contains 3x the antioxidant capacity of Goji Berries, making it the ultimate immune strengthening supplement.

Available as an oil or in capsule form, Hab Shifa Black Seed Oil can be taken orally or applied topically to the skin and scalp.

Hab Shifa Black Seed Oil is the only Black Seed Oil in the world that is included in the Australian Register of Therapeutic Goods (TGA). It is harvested and extracted with a cold-press method in order to ensure the highest quality standards.

Hab Shifa uses quality, non-GMO, pesticide-free Black Seeds sourced from Indian farms using sustainable practices.

All Hab Shifa skin and hair care products contain natural and organic ingredients, are free from SLS (sodium lauryl sulphate), parabens and petrochemicals. They are also cruelty free and suitable for all skin types.

Hab Shifa products are sold in 3000+ pharmacies and health food stores in Australia and are available to purchase online at: habshifa.com.au.

Interview with Shakira Salahudeen-Kassim, Hab Shifa's Business Development Manager

Question: How would you describe the Hab Shifa range?

Shakira Salahudeen-Kassim: The Hab Shifa range of products provides the consumer with a comprehensive approach to addressing overall health and well-being. The Black Seed and its oil is such a versatile product and have been found to span across the fields of immune health and supplementation, as well as nutraceutical application to the skin and scalp.

Question: What was your intention when creating the Hab Shifa range?

Shakira Salahudeen-Kassim: To market the comprehensive and diverse uses of Black Seed Oil that have been known and studied for thousands of years. With an increasing proportion of the population turning towards complementary medicine, we felt Black Seed Oil has the answers most people are looking for when it comes to optimal health and wanted to help them access it.


Question: Who were the Hab Shifa products created for, originally?

Shakira Salahudeen-Kassim: The Hab Shifa range was originally developed for the Australian market and its products are suitable for all ages


Question: How do these products make users feel like a Queen?

Shakira Salahudeen-Kassim: Hab Shifa targets the well-being of its customers by addressing internal health and watching this manifest in external benefits.


Question: Can you share the benefits of black seeds?

Shakira Salahudeen-Kassim: Black Seeds work to rectify any irregularities within the immune system.

Research also shows that it: Has anti-ageing effects
Fades scars
Is an effective moisturiser
Supports immune system function
Has antihistamine-like effects, therefore may aid the management of allergic reactions like hay fever and eczema
Supports the health of the skin and liver
Balances healthy cholesterol and blood sugar


Question: What is your favourite product in the Hab Shifa range?

Shakira Salahudeen-Kassim: I personally use the Hab Shifa Black Seed Oil capsules as they are easily ingestible. I also love the earthy, natural scents of the shampoo and conditioner. It leaves my hair feeling great, clean and healthy after every wash.


Question: What's next for Hab Shifa?

Shakira Salahudeen-Kassim: The team at Hab Shifa is always on the lookout for natural products that not only complement, but also work in complete synergy with Black Seed Oil to enhance its properties. Watch this space!


Interview by Brooke Hunter