Sony Party Animals

SUPER WOOFERS
It's official: canines prefer Beyoncé to Beethoven
Sony and animal cognition expert Dr Anna Wilkinson reveal that canines go barking mad for chart hits
* To celebrate the launch of the boombastic GTK-XB7 high power home audio system, Sony has worked with animal perception expert Dr Anna Wilkinson to conduct a study of music preference in canines
* Sony's Music Preference in Domestic Dogs study finds that tunes with a higher tempo and beat are more likely to get dogs' tails wagging than calming classical concertos, with 62 per cent of canines choosing chart hits over classical symphonies
* Complementary video visualises sound through animal reactions to the music of Martin Garrix's platinum EDM hit -Animals', and features furry friends partying alongside the GTK-XB7 one-box high power audio system, which combines Sony's unique EXTRA BASS technology with vibrant speaker lights
* The -Party Animals' video shows rabbit nose scrunches in time to the bassline, long-haired pooches partying to the power of the music, and cats performing synchronised -jumping' on the dancefloor
* The one-box high power audio system offers music-lovers soul-shaking sound and the biggest bass for the best house parties

 

To mark the launch of the party perfect GTK-XB7 one-box high power audio system, Sony has commissioned the Music Preference in Domestic Dogs report: a scientific study exploring music preference in household dogs, which reveals canines rate high-tempo hits over classical concertos.

To sit alongside the study, Sony also created a video curated by production company Unit 9. In the -Party Animals' video, sound is visualised through animal reactions with the help of the new one-box high powered audio system GTK-XB7, to the beat of Martin Garrix's ground breaking electronic dance hit -Animals'.

Sure to get anyone moving, the boombastic GTK-XB7 features Sony's unique EXTRA BASS technology, which uses DSP technology to ensure music sounds and feels even more powerful, accentuating the punchy and deep bass notes that define today's pulsing electronic dance tracks. Combined with 3-way multi-colour illumination – line lights, flashing strobes and speaker lights that pulse in synch with the music, the GTK-XB7 brings a festival feeling to any house party.

The study – canines prefer Beyoncé to Beethoven
Knowing that music is best enjoyed with our nearest and dearest, Sony looked at what man's best friend would prefer to tune into most if given the choice - calming classical concertos or upbeat, high-tempo chart hits. Working with animal perception expert Dr Anna Wilkinson, who is a member of the Association for the Study of Animal Behaviour (ASAB), alongside PhD student Natalia Albuquerque, Sony conducted the Music Preference in Domestic Dogs study. ASAB is a European animal behavioural society dedicated to the study of animal behaviour.

The study found a strong fondness of chart hits over well-known classical concertos, with 62 per cent of dogs spontaneously choosing to listen to modern music compared to only 38 per cent who chose classical. When given 10 choices between the two genres in the preference task, dogs chose the chart hits significantly more than classical tracks, suggesting they enjoyed listening to the high-tempo tunes with a beat more.

When discussing the findings, Dr Anna Wilkinson stated: 'The research shows an interesting difference in musical preference between popular and classical music. When given ten choices between the music types, dogs consistently chose the Sony GTK-XB7 that played popular music more than the one playing classical."

The video – -Party Animals'

In 2015, the science of Cymatics was put to the test. This year, Sony takes scientific sound experiments to the next level, pairing the GTK-XB7 one-box high powered audio system with household animals' reactions to music.

To bring the study and the GTK-XB7 to life, Sony and Unit 9 worked with specialist animal handlers and an onsite vet to create a video that represented the size and scope of a party with the GTK-XB7 through contrast with an array of household animals.
The video depicts cats, dogs and rabbits in glorious super slow motion as they react to the music. Air blasts recreate the incredible sound pressure of the system, while the environmental lighting matches the speaker's multi-colour illumination LEDs and strobes. One of the highlights of the video is when the EXTRA BASS technology is emphasised through a Persian cat enjoying its repose as it vibrates to the beat in an exposed sub-woofer.

The -purr-fect' party potential of the speaker is also shown through wet and dry animals including Basset Hounds, Persian cats, Hungarian Pulis, Chouchous and rabbits dancing and shaking to the music.
Abel Makhraz, Head of video, sound and tablet at Sony Australia, said on the video: 'The XB7 is all about having fun, even with our furry friends. It enables you to bring your own party thanks to its portability, extra bass technology, and multi-coloured lights."

 

Sony GTK-XB7 one-box high powered audio system, please go to www.sony.com.au/electronics/hi-fi-systems/gtk-xb7

View the -Party Animals' video here: https://youtu.be/5_yQzEFXmoI