Spectrum Aurora Ring Lights

These Influencers All Have The Same Secret Weapon. And It's Not What You'd Expect.

If you've ever scrolled through Instagram and wondered why influencers always look so good, you might have caught yourself wondering what camera they use or what make up they're wearing. But the truth is, for the top beauty, fashion and even fitness influencers, many of them have the same secret weapon; lighting.

Forget filters – the go-to product in a professional influencer's toolkit are Spectrum Aurora ring lights. Used by top influencers from Cheryl Maitland to Roxy Jacenko, ring lights help create the perfect image by eliminating skin imperfections such as blemishes and wrinkles.

How does it work? It's all in the design - the unique circle shape creates a wrap around effect casting a soft halo of light across your face. The dimmable control allows you to adjust the brightness to your desired output and effect.

Spectrum Aurora co-founder, Christine Nguyen, said her ring lights are extremely popular amongst influencers.

"You'd be hard pressed to come across a serious influencer on YouTube or Instagram who didn't use a ring light – these are some of our biggest customers. It's because the lights produce the colour temperature you'll find from natural daylight, so it's perfect for anyone wanting to mimic natural light conditions."

Celebrity makeup artist, Michael Brown, who regularly works with high profile names like Jesinta Franklin, says, "We all know that the best lighting is natural sunlight but we don't always have access to it – I'm often working in hotels with clients in low light, doing makeup at night or early morning, so I use my ring light to help me work as well as take an amazing snap for social."

Fitness influencer and YouTuber, Georgie Stevenson said, "In social media, visuals are everything and followers expect your content to be of the highest quality or they just won't engage. It's amazing how professional your videos can look just with the addition of a right light."

According to Christine Nguyen, ring lights are also perfect for flat lay photography, the staple shot used by influencers to showcase products. But it's not just beauty and lifestyle influencers jumping on the ring light trend.

"With Facebook Live becoming more popular, we're starting to see ring lights being used by businesses, entrepreneurs and life coaches – really anyone who's creating regular content that needs to look professional."

Spectrum Aurora offers a wide range of LED ring lights, starting from $329.99 through to $1,069.99 for a full studio kit with light stands and LED panels. And those looking for something a little smaller, the Spectrum Aurora selfie ring-light attaches to your phone, available for just $39.99.

Spectrum Aurora is Australia's premium ring light company, led by a team of professional photographers. Offering a range of products for make up, beauty, hair salons, flat lay photography, vloggers, social media influencers, creative agencies, tattoo artists, brow & lashes and more, Spectrum Aurora stocks the largest range of LED ring lights and studio ring light kits in Australia.
https://spectrum-brand.com