According to Vision Council, more than 90 per cent of adults spend at least two hours each day staring at a screen, and 60 per cent spend more than five. The high-energy visible (HEV) artificial blue light emitted by today's digital devices (laptops, phones, and tablets) is the most powerful amongst visible light and can actually cause serious eye damage.
Global eyewear leader Clearly has launched the BlueReflect lenses (blue anti-reflective coating) to block artificial light, protects eyes and decreases side effects including headaches, dry eyes, fatigue and blurry vision. These lenses are available with any glasses ordered from Clearly, be it their in house brands like Derek Cardigan and Love, or designer brands like RayBan and Valentino. These can be worn by people who don't even need prescription glasses, simply to protect them from the harmful blue light from our screens.
Question: What can you tell us about the new option in the lens category launched by Clearly?
Stefan Mayer: Clearly have launched new lenses, BlueReflect lenses, available in all of our glasses on Clearly.com.au, which protect people from the harmful damage of blue light. Blue light is part of the visible light spectrum and is emitted by the sun and artificial light sources such as LEDs, computers, and smart phones. Some types of blue light can be beneficial and help regulate our bodies' internal biological clocks. However, blue-violet light can have a harmful impact on the eyes, specifically the retina. It is also a risk factor for the onset of age-related macular degeneration, a deterioration of the part of the retina responsible for sharp, central vision.
The problem with artificial light is that most of us are now continuously looking at our digital technologies. Computers, phones, games, and tablets all require that we look at high-energy visible artificial blue light. This can potentially cause headaches, dry eyes, blurred vision and eye strain.
Fluorescent lighting and UV rays also contain blue light, which adds to eye damage and strain.
BlueReflect lenses offer a protective shield that reduces glare and blue light from digital screens and artificial lights that lead to digital eye strain.
Question: How does this lens help protect consumers against light rays emitted by digital screens?
Stefan Mayer: Blue light is the lower end of the visible spectrum and covers wavelengths from 380-500 nm. However not all blue light is damaging. Blue light also has healthy rays. The aim is to filter out the damaging blue light rays.
BlueReflect specifically targets the unwanted blue light (415 – 455 nm) prevalent many modern technologies, e.g. LED backlighting used in many LCD displays, fluorescent lighting, and the increasingly popular LED lighting of domestic and commercial premises and display cases.
Question: What rays are emitted by digital screens?
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