Target and Barbie Calling All .wannabe' Designers with New Competition

Fashion students and design hopefuls looking for their first big break into commercial design have the chance to create the next Barbie party dress to be sold in Target stores, with the winning designer's name to be printed on the swing tag as well as receiving over $700 in prizes.

The national competition that launches today encourages entrants to submit their designs through the retailer's Facebook page, facebook.com/targetaus with the winning entry to have their design sold at Target stores in the months following.

'The dress will be sold as part of our girls' offering in sizes 3- 8 across the country, so this is a money can't buy prize for one lucky up and coming designer," said Shayne Quanchi, General Manager, Childrenswear.

'We are really excited to partner with Mattel on this competition, as a great way to identify new fashion design talent, or perhaps uncover someone who has an interest in drawing and creative arts- but may not have considered fashion design before and potentially kick start someone's career."

With the iconic Barbie as inspiration, the entries will be judged on their look as well as the ability to be mass produced for Target stores with the competition only open to non-professional designers.