The Day With Keune

The Day With Keune

In front of a 500-strong crowd, Keune has presented its biggest hair & fashion gala yet, hosting the Day With Keune at the Hilton Sydney in July.

An invite-only event, the Day With Keune runs parallel to the hair industry's annual expo. It is an intimate & exclusive opportunity for Keune clients to be inspired & invigorated by innovative techniques, product launches & new initiatives.

Featuring three renowned stylists, 12 Australian designers, 13 sponsors & more than 35 models, this year's event reinforced Keune's position as a leading supplier of professional hair cosmetics.

Following a stunning duo aerial hoop act, the audience was enthralled by the styling of local hair & makeup artist, Justin Teague, before being equally entertained by Keune's International Educator, Jeroen Struijlaart, who threw in a few surprise moves from his time on hit TV series, Dancing With The Stars. However it was the international sensation, Ilham Mestour, who stole the show, sharing stories of her work as Naomi Campbell & Doutzen Kroes' stylist, as well as the inspiration behind her countless Vogue covers.

The artists' hair work was complemented by the glamorous & avant garde designs of Zofara, Kathleen Choo, Denisse M Vera, Vanessa Moe, Kara Liu, Emily Colalillo, Natalie & Sarah, Seduce, Everchange, Nomiki Glynatsis Couture, The Mode Collective & Shoes of Prey.

Show Director & Keune Marketing Manager, Frances van der Velden, said the event was a tribute to Keune's impressive international history, its core values & its exciting future potential.

'For years Keune has been known in the industry for its quality colours, especially its lustrous blondes, but what some people didn't know is that Keune pioneered some of the greatest advancements in hair technology & some of the most commonly used products on the market," Ms van der Velden said.

'Keune was the first in the world to launch hair gel, the first to produce hairspray in an aerosol can in Europe, & one of the first manufacturers of the permanent wave, all of which are products used by millions of people each & every day.

'The Day With Keune took us on a trip down memory lane, before building excitement for what's to come."

The Day With Keune is held biennially, with this year marking its sixth show.

In 1922, the wonderful world of Keune was born in Amsterdam, The Netherlands. By 1927, Keune was one of the first manufacturers of the permanent wave, & in 1950 it was the first to produce hairspray in an aerosol can in Europe. In 1977, Keune was continuing to lead the way, launching hair gel to the world.

Today, it remains a family-owned business & hundreds of product launches later, the name synonymous with elegance & dedication is one of world's largest salon brands, available in more than 80 countries. The family-owned Australia & New Zealand (ANZ) counterpart was established in 1995 under the leadership of Hans & Theresa van der Velden.

Keune ANZ maintains the brand's 'Salon Only" philosophy, offering high quality products & services to professional hair salons throughout Australia & New Zealand. These salons are supported by the Keune Academy, which delivers an extensive array of educational programs & events to stimulate creative minds & to arm hairdressers with the tools & skills to perform at their best.

Developed in one of the most advanced laboratories in Europe, Keune offers a complete product system of professional & retail solutions. The brand is known for its high quality professional ranges Tinta Color, Semi- Color, Keratin Smoothing, Perming, & its non-ammonia concept range, So Pure Color. Keune also boasts five care & styling retail lines, Design, Care Line, Care Line Man, So Pure & Blend, which cater for the tastes & needs of a broad demographic.

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