IMATS will showcase the work of local and international award-winning make-up artists, both in beauty and prosthetic work.
Keynote speakers for the show include renowned Australian make-up artist Rae Morris - the make-up director of Australia's Fashion Week, a four-time winner of Australia's Make-up Artist of the Year award, and the author of Makeup: The Ultimate Guide.
IMATS Sydney will host 60 international vendors, with educational seminars held throughout the weekend. 2500 visitors, both trade and consumer, are expected through the doors for the event.
Aspiring make-up artists from around the globe will converge in Sydney to compete in the IMATS student competition. The competition is divided into beauty and prosthetic themes: this year's beauty theme is Gothic and the prosthetic theme is X-Men Mutants. First-place winners in each category will take home a $1,000 prize.