The Julia Morris Film Festival - or JMoFest for short - invites people to make their very own short film (max 3 min long). It won't matter if the movie is made on a professional movie camera or on a mobile phone, whether it's funny, sad, scary or surreal.

The only rule is that the film has to feature the Julia mask (or even multiple masks) - which will also be available as a download from Juliamorris.com. And if someone doesn't fancy making a movie, they can send in a photo!

People will upload their creations onto the worldwide interweb for everyone to admire by the closing date of 31st October 2010. Then Julia will select her favourites for a special screening event in Sydney in December 2010. The overall winner will receive a fabulous prize and an award!

The only question that remains is, as Julia would say, Why wouldn't you?