The Samantha Jade Collection

Bras N Things are excited to announce the launch of The Samantha Jade Collection, exclusive to Bras N Things. The new range will be available in full from August 13th.

Australian pop darling Samantha Jade worked closely with Bras N Things expert fit and design team on the creation of this very special, limited edition collection featuring Samantha's favourite styles, colours and designs from this season's lingerie fashion trends.

And with every piece in the collection a true reflection of her personal style, there was no one better than Samantha Jade herself to be the face of the campaign as she showcases the gorgeous lingerie, sleepwear and worn-to-be-seen fashion pieces.

Of the collection Samantha Jade said: "This is a real dream come true for me. I have always loved fashion so it was such a fun experience to work with the expert Bras N Things design team and have creative input in the design process of the whole collection.

"I have been a Bras N Things customer for a long time because of the fashion-forward styles, quality, comfort and fit of their bras and lingerie. I love, and wear, every single piece that has been created for my collection and I am really excited to be able to share these pieces with my fans and the rest of Australia."

Francesca Anderson, General Manager of Product, Bras N Things said: "It was wonderful for our team to be able to work so closely with Samantha Jade to create this collection. Her creative input helped shape this gorgeous style of bodysuits, feminine frills, and boho inspired details, The Samantha Jade collection has something for every woman."

The launch of the Bras N Things collection comes as Samantha Jade prepares for her Best Of My Love – Live Tour which kicks off on Saturday August 18, a shimmering homage to the disco era with tributes to iconic greats like Donna Summer, Gloria Gaynor, Cher, Diana Ross and many more.

The Layla bodysuit features stunning geo-patterned lace with v-front and scalloped edge neckline, making it the perfect fashion piece to layer. Pair with a skirt, pants and blazer for a smart office ensemble that easily transforms into a sexy evening look. Available in black from size 8 – 18 and red from size 8 – 16. Sizes up to 14 feature a v-string cut, while sizes 16 and 18 have a Brazilian cut.

The Layla bra is a beautiful longline design with gorgeous modern art-deco inspired lace with eyelet lacing detail. Complete the set by adding the Brazilian. The Charlize bra is a bustier style longline with strong satin highlights on a floral lace overlay, making it another ideal fashion outerwear piece. Pair with a matching Brazilian with removable suspender straps for added versatility.

The Liberta bra brings two key trends of this season – embroidery and cross-cross lace up details – together in one stunning piece along with beautiful eyelash lace and satin bind details. Available in a soft aqua colour, this is a must have piece for the season and is also available in a limited edition soft cup.

And you can let your inner boho shine with the pretty frills and details of the Jolie bra in soft pink. Choose between a double push up or soft full cup style, and complete the look with a mini-v or tanga.

An already very popular piece with customers, the Isabelle Bodysuit is available for the first time in navy with nude mesh to highlight the feature lace as part of this collection.

And finally, for sleepwear that can easily double as daywear, enjoy lazy Sunday mornings in the luxurious Camellia cami, short and kimono-sleeve wrap made with Supersoft Viscose sateen. The cami features cross back detail with adjusters and the shorts have an elasticated waist for added comfort.

Explaining why Samantha Jade is the perfect fit to create this collection is Bras N Things National Marketing Manager Natalie Chalmers who said: "Samantha Jade is not only an incredibly successful artist, she is a strong, empowered woman and an inspiration to everyone she meets. The integrity and passion she has in all she does makes her a perfect fit with our values at Bras N Things and we're so excited to be able to share her flare for fashion and creativity with her fans and our customers through this new collection."

The all new Samantha Jade Collection, exclusive to Bras N Things is available from Bras N Things stores Australia-wide and online at www.brasnthings.com.