The Daily Guru has welcomed successful e-commerce entrepreneur, Victoria Potter and she has shared her best advice for other women hoping to start their own businesses:
More often than not, women can get caught up in the business trap. In a world dominated by men, making that big jump is not enough to build a brand. It takes more than an idea, a capital and a prayer to be a successful female entrepreneur.
There are things you should do before you jumpstart your career as a businesswoman, and in this article, you're going to find out exactly what they are!
First, do a self-check.
Before you get involved in building a business of your own, it is essential to know your strengths and weaknesses, your motivation, your skills and your passion in life and what success means to you (among other things!). Also, evaluate how big of capital you're willing to risk, how much money would be left on your bank account if things go wrong, whether you plan on being hands-on or not and the most critical question of all – are you ready to be a businesswoman?
Draft your game plan.
Before you do anything, first know that it takes a considerable amount of planning, brainstorming, and preparation to start a successful business. It doesn't matter if you want to start from scratch or plan to buy a Business for sale – without a plan, all your efforts, time and money can go down the drain. Plan how to budget your capital, how you intend to sell and make profits, how to reach out to your target population, how to advertise your brand and how to build a network of clients, suppliers, and partners. Once you've laid the groundwork with comprehensive planning and strategizing for your business venture, understanding the process of how to register a company is the next pivotal step toward formalizing your entrepreneurial vision into a legally recognized entity.
Create a business which is right for you and your customers.
For your business to succeed, you'll have to offer a service or product that you will not only want to sell but something that people will want to buy. Strategic planning, marketing, advertising and excellent customer service are easier to plan, but finding the key product, services, and features that will make your business stand out from the crowd is the real deal. Learn to love whatever you sell, and make others fall in love with what you offer.
Be confident.
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