Uttam London Autumn Winter 2010


Uttam London Autumn Winter 2010

Uttam London Autumn Winter 2010

Hotly anticipated; Uttam London, renowned for its distinctive prints and unique designs, does not disappoint with its Autumn/Winter collection. Four Key trends emerge triumphant this season, utilising in-house designed prints of brushstrokes, butterflies, and distinct creations using floral paisley and geometric elements cleverly combined across the trends.

1940's Nostalgia is re-ignited with a collection of timeless dresses all intricately finished with traditional and understated hand embellishments, which denote Uttam's signature style. Re-interpreting the silhouettes of this forgotten era, dresses and coats with neat waist proportions become statement items in this stylish nod to pre-war fashions.

Focusing on ancient Greece for inspiration, 'Grecian Goddess' combines draped knitwear with more structured and intricate pieces to dramatic effect. These modern neo-classic interpretations feature multiple layering accentuated with antique gold embroidery and accessories. Set against a contemporary background incorporating shades of gunmetal grey, onyx black and winter berry; this Grecian goddess leaps forward to the 21st Century.

'Eastern Promise' brings elements of the Orient to this range through its use of cerulean jade silk crepe, delicate floral and butterfly prints and modern interpretations of antique kimono shapes. Texture is utilised throughout the collection to add depth and subtle interest whilst the considered use of print combined with modern silhouettes create truly original garments.

Concluding the stories is 'Art Deco', a true homage to the 1920's. The juxtaposition of beautiful and simple clean lines against the architectural inspired structured detailing add a modern twist to this evening inspired collection. Geometric prints add definite interest whilst the vintage inspired accessories provoke an individual look.


Uttam London Head of Design Justine Lee comments; "Historical design references work effortlessly with the Uttam silhouette this season, focusing on key shapes, intricate signature hand finishing and our in-house prints creating Autumn/Winter wardrobe staples for all ages."

Founded in the late 1990's by fashion entrepreneur Uttam Nepal, Uttam London has grown from it's modest beginnings of selling handmade knitwear from Nepal and the Far East in London's Camden Market to become a leading global brand. With an established in-house design team drawing inspiration from London street style combined with emerging trends, Uttam London offers a liberated collection appealing to the style conscious consumer with an eye for intricacy, creativity and quality. The brand is available to buy from key independent boutiques nationwide and major department stores around the globe.

www.uttamlondon.com


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