Vaseline Dry Skin Conditioning Lotion

Vaseline Dry Skin Conditioning Lotion

"Nature gives you the face you have at twenty; life shapes the face you have at thirty; but at fifty, you get the face you deserve" - Coco Chanel.

New research by Vaseline reveals that nearly half of all Australians (48%) are ageing far from gracefully, with dry skin leading to the appearance of premature ageing such as sagging and wrinkling. A lack of daily moisturising from Aussie women contributes to the problem, and comparisons to other countries around the world make this even more apparent. Only 40% of Australians are using a body lotion regularly compared to over 89% in other markets like Brazil, South Africa & Philippines. This alarming situation is worsened once you add our harsh climate to the mix, with large fluctuations in humidity and temperature wreaking havoc on our skin and making it more susceptible to being dry, dull and therefore displaying signs of premature ageing.

The research study also highlighted that Australian women appear to have a non-preventative mind set about skin problems, meaning Aussie women will wait for problems to manifest and then escalate before they are treated. They are continuously experiencing problems with dry skin and cracked heels, yet they are not taking any preventive measures. Not only are Aussie women battling with dry skin, they have the highest number of dry skin related problems as a result.

Consultant Dermatologist, Dr Elizabeth Dawes-Higgs, explains further:
"The skin is the body's biggest organ, so it's vital we take care of it every day with small but simple steps like eating well, hydrating the body and using a moisturiser to keep the skin healthy. Dry skin is more prone to developing fine lines and wrinkles, so implementing some small steps now can have a big difference on the condition of your skin when it's older. "

Vaseline Dry Skin Conditioning Lotion is enriched with vitamins A, E and B5 to help nourish and hydrate skin, replenishing the moisture it needs to look and feel healthy. After just three days of use, the skin's condition is visibly improved, with significant improvement visible at seven days.

Daniel Mullette, Research and Development, Vaseline, explains more about dry skin:
"Dry skin will not only age quicker, but it can become itchy and flaky as the barrier function is disrupted. Our research shows there is a huge proportion of dry skin sufferers in Australia so we're urging these women to take action this winter and start a simple but effective skincare routine using a moisturiser like Vaseline."

Vaseline Dry Skin Conditioning Lotion is available in a selection of sizes (200mL, 375mL and 750mL) from supermarkets and pharmacies and gives Australians an affordable and effective solution to maintaining youthful, radiant and healthy looking skin.

Vaseline Dry Skin Conditioning Lotion:200mL: RRP: $4.99, 375mL: RRP: $7.29, 750mL: RRP: $10.99
Stockist Info: 1800 061 027 (AUST)
www.vaseline.com.au