Vegan Professional Brush Roll

Vegan Professional Brush Roll

Inika, Australia's luxury all-natural mineral makeup brand, has announced the release of a limited edition vegan Professional Brush Roll, providing women everywhere with the essential tools to create a flawless finish, without the use of animal hair.

Inika's Professional Brush Roll contains eight essential brushes required for flawless makeup application. All brushes are 100 percent synthetic and cruelty free, encased in an elegant black canvas roll for easy storage and on the go touch ups.

Brush up on your Cruelty Free knowledge:
The majority of high quality makeup brushes on the market have bristles made from animal hair or fur - commonly squirrel, mink, sable, horse or even goat hair. Mink and sable brushes are products of the fur industry - while squirrels are hunted or trapped and horse hair is taken from horses that have been slaughtered for their flesh. Animals may have been caged in horrendous conditions or tortured, mistreated or even killed in the process. Further, many makeup brushes are manufactured in developing countries where there are few or no animal welfare regulations.

According to Miranda, CEO of Inika, advances in technology mean that synthetic brushes can now achieve the same finesse and softness as animal hair brushes - and are easier to clean and longer lasting.
"We are living in an age where there is absolutely no reason that we should still be using makeup brushes made from animal hair. Most women wouldn't dream of wearing fur but seem to be unaware that their makeup brushes might be direct derivatives of the fur industry," she said.

The Inika Professional Brush Roll will be available for a limited time only from early October, 2010 through to February, 2010 at the RRP of $69 and contains:
Inika Foundation Brush: The Foundation Brush's flat, dome shaped bristles have been created to evenly distribute Inika's liquid mineral foundation; ensuring your skin remains flawless regardless of the season.
Inika Blush Brush: Ensure that your blush is brushed to perfection with this practiced piece. Complete with long soft bristles and oval shape.
Inika Concealer Brush: Rid yourself of unwanted blemishes and under-eye circles with Inika's Concealer Brush. Designed with shorter, denser bristles that are perfect for covering redness and pigmentation.
Eyebrow Shaper: Tame unruly brows and separate lashes with this brush and comb combo.
Blending Brush: Longer, fuller bristles enable this blending brush to work perfectly with Inika's loose dust eye shadows, making it easy to create any eye-shadow look. Precision Brush: This 'mini' version of the Angle Brush ensures that no detail is overlooked. The Precision Brush can be used on brows to fill in gaps, as a fine eyeliner brush or to fill in eyeliner.
Lip Brush: Luscious lips are at the tip of your fingertips, thanks to Inika's Lip Brush. Whip out this finely tapered tool to apply lipstick or gloss with perfect precision.