Verali Spring Summer 14/15 Collection

Verali Spring Summer 14/15 Collection

Australian youth footwear brand is excited to announce the launch of its latest collection titled 'IT Girl'

This season's theme is based around the free spirit of the Verali girl herself. The campaign imagery is playful and vibrant, which echo 'fun' and 'party', the core brand values at the heart of Verali. The range was influenced by key international trends including party heels, wearable wedges, and summer sandals.

This season I was inspired by bold, clean lines. The range reflects the simplicity of silhouettes seen in the market worldwide, and the visual impact of minimalism. Neutrals of White and Nude with a splash of pastel keeps things fresh yet transeasonal, which is the versatility our girl always looks for in our brand, says Creative Director, Sera Hopwood

The Australian Footwear sector has had a tough Winter in terms of sales particularly due to the mild weather and the effect on all boot sell through, say Hopwood. However, Verali continues to maintain its competitive advantage by having a clear understanding of the Australian youth consumer and ensuring its collections are trend focused and in line with international markets.

Established in 2005, Verali was created to cater for fashion forward girls. Verali has become one of Australia's most recognised youth footwear labels and can be found in high street fashion retailers throughout Australia and New Zealand.

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