Vicks Road to Relief provides an easy way for Australian parents to make an enormous, real difference to the lives of underprivileged children. Every specially marked Vicks product purchased this winter pays for one child in a developing country to be immunised against measles, to help in the fight against pneumonia. Pneumonia is a serious complication of measles and a common cause of death associated with measles[ii]. Each year almost two million children in developing countries die from this preventable disease yet it receives little attention.

All funds raised by the Vicks Road to Relief will be donated to UNICEF, who will ensure that the measles immunisations are administered in the places where they are most urgently needed. This includes Papua New Guinea, Bangladesh & Vietnam.