Von Follies by Dita Von Teese

Von Follies by Dita Von Teese

Australian brand development company lime door brands in conjunction with lingerie company Diamondcut International has announced Target Australia as the exclusive Australian retailer of the upcoming lingerie collection designed by international style icon, Dita Von Teese. Entitled Von Follies by Dita Von Teese, the range will be available in Target Australia stores across Australia from early February 2012.

Von Follies by Dita Von Teese was inspired by Dita's long-time love of lingerie and her own personal collection of vintage lingerie. The launch range combines sophistication and sensuality with distinct touches such as grosgrain and velvet ribbons, delicate eyelash lace, and control mesh to give the essence of the sultry 1950's glamour girl.

True to Dita Von Teese's signature style, the collection encapsulates an iconic vintage feel including one of her personal favourites, the overwire bra and high waisted briefs, garter belts and lovely corsolettes. Each item enhances the feminine silhouette that Dita Von Teese is world renowned for representing.

Explaining the inspiration for the range, Dita Von Teese noted, 'There are so many vintage lingerie pieces I love that I haven't been able to find in all my years of collecting. I wanted to design pieces that are tributes to my vintage obsessions, to make them beautiful and functional, while modernising them for everyday wear."

'I've had a longtime fascination with the 1950's era overwire bras. It's something that has been quite a task to create, but the end result is so chic, and so unique, I'm very proud of it. It's a statement piece meant to be seen," she said.

The range features ten collections that range from black lingerie sets that Dita Von Teese feels every woman should own, to bold luxurious reds, nudes with black lace overlay, vintage-inspired pale shades of satin, and even an animal print.

The stylish range also represents great value to customers. Bras and briefs will range from $17.00 with exquisite bustiers and fitted corsolettes ranging from $79.00.

With selected bra styles available up to an E-cup and briefs up to size 20, Von Follies by Dita Von Teese will bring a touch of sophistication and glamour to Australian women of all shapes and sizes. Dita Von Teese explains, 'It was very important to me to offer lingerie in a large range of sizes. Size range was one of the first things I asked when I was approached to create this collection. It was important to me to accomplish the task of making these beautiful things in sizes that can make any woman feel sexy and glamorous, and I'm very proud that we have been able to do that, while keeping prices affordable," she concluded.

The first pieces from the collection will be in Target Australia stores across Australia from early February 2012 with exciting new product lines to be introduced in March and April 2012. To ensure that all Australian women have easy access to this exclusive range, Von Follies by Dita Von Teese will also be available for purchase online from the Target Australia website at www.target.com.aufrom early February 2012.