VS Sassoon with Gail Elliott for Little Joe Woman Travel and Storage Bag

As part of its successful Guest Artist Program, VS Sassoon has joined forces with super-model and respected fashion designer Gail Elliott to create a bag for its extraordinary Curl Secret. 'We are really excited to be working with someone of the stature and talent of Gail Elliott," said Peter Brewer Marketing Manager of VS Sassoon. 'Our Guest Artist program is allowing VS Sassoon to shift the way it does hair by talking, working and collaborating with a range of exciting talent to create new directions. Gail Elliott is one such artist. She has designed a bag that has drawn inspiration from the Curl Secret, which creates curls easily and beautifully."

Gail Elliott is also thrilled with the partnership. 'I'm originally from London and I grew up with Vidal Sassoon. It's an iconic brand that's always reinventing itself and I think there's a synergy between my brand Little Joe Woman and VS Sassoon – both are creative and innovative, bold and stylish. Truthfully it's an honour to work with VS Sassoon," she said.

Of the creative process for the bag, Gail explains: 'We settled on a gorgeous and luxe butterfly design for the Curl Secret Bag. Why? Because a butterfly is beautiful and sophisticated, well travelled, free spirited and adventurous. A butterfly is also delicate but strong, transformational, full of surprises and regularly defies the odds. We felt that was exactly the kind of woman who would use the Curl Secret. Also there was a synergy to the shape of movement - the Curl Secret creates natural, free flowing curls and the butterfly embodies natural free flowing flight; forever circling and encircling an enchanted summertime world. The purple/plumb colour of the Curl Secret was also an inspiration – a strong colour that speaks of abundant nature."

The VS Sassoon Curl Secret launched last year and instantly became the number one best selling styler in Australia. The secret to its success? Its design and its breathtaking results. This innovative one-of-a-kind styler uses new-patented technology to create stunning long lasting three-dimensional curls… the kind of curls not readily achieved with traditional styling tools. Hair goes in, curl comes out. It's that simple, that quick and that easy.

To start curling, simply place a section of hair through the guide. Clamp down and your hair is automatically drawn inside into a heated curl chamber. Once inside, your hair is softly held and heated from all directions. Your hair is not put under any tension so its elasticity is protected. It takes just seconds to form a perfect curl. A beeper counts out the seconds and tells you when the curl is ready. Simply open to release a perfect curl.

Creatively you can do so much with the Curl Secret. With different temperature and timer settings, you can personalise your curling style. Create a variety of styles from highly defined crisp curls to softer beachy waves. Start by adjusting the heat settings to suit your hair (higher for thick hair, lower for finer hair) then choose from the timer settings to get the curl style you need. The 8 second setting will give you looser waves while the 12 second setting is perfect for defined curls; 10 seconds for anything in between.

The Curl Secret can be used on a variety of different hair lengths and styles from very long to shorter cuts, from structured bobs to finely layered cuts. You can also use it on already wavy and curly hair to add finesse. And it doesn't matter what hair type you have either. Whether you are adding body to fine hair, an edge to medium density hair or dramatic interest to even the thickest hair, the result is always outstanding and astonishingly achievable with the Curl Secret™.

Features Overview:

Automatic curling system
Ceramic tourmaline curl chamber
2 Heat settings with heat ready indicator
3 Timer settings with auto beep Indicator
Sleep mode & auto shut off
2 year warranty

Limited Edition Travel & Storage Bag designed by Gail Elliott for Little Joe Woman available in store from October.

Make the VS Sassoon Curl Secret your curl revolution.
See it in action: http://www.vssassoon.com.au/mediazone/curlsecret/default.aspx