Wella Professionals & OPI for Alice McCall

Wella Professionals Guest Artist, Keiren Street takes the role of hair director at Mercedes Benz Fashion Week for Alice McCALL, supported by an EIMI Artistic team and OPI Nails

This season marks a 15-year milestone for the Alice McCALL brand, as we see the designer dive right into the heart of all that her iconic label embodies. The range is expected to surprise and delight, as Alice McCALL throws the brand back down the rabbit hole, to where it all began.

Accompanying this nostalgic theme, Keiren Street will continue to support Alice on her journey, and reflects upon a harmonious two year-relationship with the brand upon various projects; "I am thrilled to be leading the Wella Professionals Creative Artist team backstage this year for Alice McCall at MBFWA Sydney. This partnership has grown and developed over the past few years as we have collaborated with the Alice McCall team on numerous projects. This has seen us build a strong connection with the brand and has inspired myself and the Wella team to create some amazing and directional looks for both campaign and catwalk. We can't wait to support Alice in bringing her show to life next week for the brands 15th birthday"

Keiren Street, Wella Professionals Guest Artist:
We're always delighted to work with the team at Wella Professionals, led by Keiren Street's hair direction. He understands the alice McCALL aesthetic and creates such flawless styles that complement our feminine silhouettes." – Alice McCall, Creative Director

The MBFWA2019 partnership will also see the brand hold hands with OPI, part of the Coty Professional Beauty portfolio who will help to create the full Alice McCALL look for the show.

Day to day Wella Professionals are inspired by diverse cultures, personalities and urban trends from across the globe, which shape our individual style and unique identity. The EIMI range by Wella Professionals is a global fashion week favourite, inviting you to share your style through a language of individuality.

Longwear laquer system Infinite Shine by OPI is the number one salon brand worldwide, and with over 200 shades available BONDI BORN were able to hand-select the perfect match in line with the show. Mercedes Benz Fashion Week 2019 will see the first time EIMI by Wella Professionals and OPI join forces backstage, creating cutting edge hair and nail looks as part of the wider Coty Professional Beauty portfolio.