Bravehearts, Australia's leading child protection advocacy group and the nation's only charity specifically dedicated to combating child sexual assault in Australia, announced today that Australia's largest department store group, MYER, and the leading service provider and charitable group for those in need, The Salvation Army will join forces to promote Bravehearts' annual White Balloon Day campaign on 7th September.

MYER, Bravehearts' official department store retailer of White Balloon Day merchandise, and the Salvo's (The Salvation Army), will commence selling White Balloon Day packs in 65 MYER stores around Australia and 102 Eastern Territory Salvos stores across New South Wales, Queensland and ACT.

White Balloon Day packs will include 5 white balloons and will sell for $2 up until and throughout Child Protection Week (September 5th - 11th) to help raise funds for the appeal.