Yumi Spring Summer 2010 Collection

Yumi Spring Summer 2010 Collection

The Spring/Summer 2010 collections at Yumi offer unadulterated escapism, evoking precious memories of childhood. With trends inspired by innocent events and activities from days the formative years, this season play host to youthful styling suitable for all ages.

Divided into three distinct trends, 'Seaside Picnic' provides inspiration for the first story with quirky touches of nautical and retro holiday camp glamour. Mini anchor and heart motif prints sit on summer dresses including dainty chiffon and structured bubble prom styles. The predominant maritime colour palette of black, white and navy is enlivened with flashes of pink. Detail is key with soft ruffles and lace detailing adding softness to the contemporary structured silhouettes.

Hero item; Nautical reigns supreme, the anchor print dress offers a modern twist to a trend showing no signs of fading, nautical colours and fresh shapes are combined to create an innovative new look.

The Vintage fairgrounds of yesteryear create a retro backdrop for the second trend, fusing iconic imagery with modern design; a genuine' Lucky Dip' collection of must-haves. Merry-go-round horses find their way onto jersey dresses with ruffle detailing, whilst bold florals add interest to early 1980's inspired sundresses. Envisage a colour palette of vivid bright set against candy floss shades: tombola of tones...

The finale to the collection offers heart-warming reminisce for every little girl at heart with 'Dressing up box'. For every girl who remembers sitting at their mum's dressing table, practising make-up trying on a bit of grown up glamour this range is for you. Remaining true to the youthful aspects of the Yumi style but with twists of chic styling, the signature lace dresses are adorned with pearl and beaded necklaces adding a demure edge to these soft shift shapes- offered in classic black and cream tones with flashes of dolly mixture hues.

"The Yumi woman is always adventurous yet playful. Spring summer is the season for energy and spark... Bold colours and retro shapes should be worn with energy and verve. Make a statement... this is the season to experiment," explained Yumi Head of Design Catrin Watkins.