Elizabeth Arden Pretty

Introducing a fresh new way to feel pretty.

Pretty
Elizabeth Arden
eau de cologne splash
Limited Edition

Irresistible. Charming. Feminine.

It surrounds you and makes you smile.
The final touch, the invisible must-have accessory.
A fragrance that makes you feel pretty.
Every day, everywhere. Every woman wants to feel pretty.

Discover the fragrance you love with a refreshing new twist. Pretty eau de cologne splash offers the fresh, spirited floral bouquet of Pretty with a hint of citrus. It comes with its own pump, so you can switch from spray to splash to suit your mood. It's the perfect way to celebrate the bright, lively, carefree mood of spring. And just like spring, it's here for a limited time only.

The Pretty concept
"Feeling pretty starts at an early age," explains Geri Archer, Vice President Global Fragrance Marketing Elizabeth Arden. "We all watched our mom getting ready to go out and even today we can still remember the perfume she wore. She taught us how to feel pretty - it became part of our DNA. We wanted to capture that emotional connection in a fragrance."

"The idea for the Pretty fragrance is a natural evolution for Elizabeth Arden, a brand that represents Total Beauty," adds Elizabeth Park, Executive Vice President Global Marketing and General Manager Elizabeth Arden US. "We wanted to take our Total Beauty position and use the Pretty fragrance to remind women that taking care of your skin makes you feel pretty. The right makeup makes you look pretty. Fragrance really is the finishing touch. The Pretty scent is ageless and timeless. It's a fragrance all women can relate to. Actually, we consider Pretty Elizabeth Arden a must-have accessory for every woman."

The Pretty eau de cologne splash fragrance
Elizabeth Arden Pretty eau de cologne splash has all the characteristics of the original Pretty, irresistible, charming, feminine? yet gives a new twist through a feminine floral citrus. With a chic wink of rich citrus, flirty fruits, vibrant floralcy and sheer woods, this fragrance is simply splashing.

TOP

Italian Mandarin ORPUR?*
Italian Mandarins possess an overtly luscious quality that is both deliciously sweet and subtly sharp. Here, Italian Mandarin ORPUR? is used to create a sophisticated and bright top note.

Orange Blossom
The magnificent essence of Orange Blossom welcomes you into this divine fragrance creation. Its wonderful floral character is balanced by bright citrus and fruity notes to create a captivating entrance.

White Peach (New addition)
The luscious juice of white peach reminds us of the beauty of spring and summer, a subtle fruit note that give a fresh sensuality to the fragrance.

Pink Lady Apple (New addition)
A hybrid from Australia with a pink blushed skin, this apple note is effervescent with a refreshing sweetness.

Watermelon Granita (New addition)
A ruby toned dessert of iced watermelon crystals, this chic and pretty treat refreshes the senses.


MIDDLE

Petalia
The perfect floral, the very essence of femininity. Years in the making by a dedicated team of scientists, perfumers and evaluators at Givaudan, Petalia is a new proprietary molecule developed with state of the art technology alongside olfactive artistry. Powerfully diffusive, beautifully substantive, Petalia is a new floral icon. Easy to wear, it has a unique floral character that will impart a signature impression on all that it touches.

Star Jasmine
The scent of Jasmine alone is exquisite. When blended with other notes, it becomes extraordinary. The beautiful heart of this scent is achieved through the blending of Jasmine with other exceptional florals.

Pink Iris
Garden Irises come in a broad spectrum of colors. The Pink Iris is as exceptionally beautiful as it is precious and rare. Pink Iris harmonizes with the other precious florals in the heart of this fragrance, creating a powerful signature that is exquisitely beautiful.

White Peony
The Peony, which originated in China and Tibet, was named for Paeon or Paeos, the legendary Greek physician who treated the wounds of the gods during the Trojan War. White Peony adds a light and refreshing floral quality to this fragrance.


DRYDOWN

Sheer White Woods (New addition)
Subtle sheer white woods give a hint of creamy wood notes that make a perfect setting for the dry down. These notes enhance the heart and give radiant warmth to the fragrance.

Fluffy Musk
Smooth and warm, Musk has been used by master perfumers for centuries to give their fragrances an alluring appeal. A fluffy, warm and sexy backdrop is created by the use of Musk in this scent.

Jacaranda Wood
The Jacaranda tree puts on a breathtaking floral display in summer. The wood from the Jacaranda tree lends a rich yet warm quality to the overall character of this fragrance. Its pleasant, earthy intonation helps create a perfectly rounded background.

Creamy Amber
Akin to the most beautiful of florals, the scent of Amber induces feelings of love, comfort, happiness and beauty.

Amber illuminates the background of this fragrance. It fuses with rich woods and soft musk to create an atmosphere of beautiful warmth.

*ORPUR? is a selection of strategic natural raw materials with a pure and 100% natural quality and a clearly defined origin. ORPUR? is a trademark of Givaudan.

New Pretty Collection (Limited Editions)
Pretty eau de cologne splash 200 ml RRP $79
Pretty Purse Spray (refillable) including three 10ml vials RRP $79

Both products will be available from 11th April 2010 at Elizabeth Arden counters nationally.