Gigi Hadid for Guess

International celebrity and model, Gigi Hadid, will be visiting Sydney this August to launch the GUESS Spring 2015 collection and meet her Australian fans. 

This season, the long-time GUESS Girl, Gigi Hadid, stars as the sole face of the GUESS Spring 2015 ad campaign allowing the collection and her natural beauty to shine through.

Direct from the set of the GUESS campaign photo-shoot in Malibu, California, Gigi Hadid comments 'I've worked with GUESS my whole life and I am so excited to come back. Every time I'm back for a new campaign I feel like there are so many different things happening."

'What I feel is great, is how much the collection matches where we are, it's such a cool California beach vibe and I think that the Spring/ Summer collection is the essence of Malibu, California and the beach vibes are definitely the essence of this campaign."

The season's collection offers a wide range of key pieces including beautiful eyelet pieces, bold and bright floral prints and classic gingham styles that complement the clean white and signature GUESS denim pieces. Feminine crochet maxi dresses and flirty effervescent floral prints welcome the warmer weather and lend timeless style to the collection.

Directed by Paul Marciano, CEO and Chief Creative Officer for GUESS and shot by photographer, David Bellemere, the campaign features an assortment of images shot against a picture perfect backdrop of a private sunny beach in Malibu, California.

'It's always an honor and a privilege when I get that call from Paul that he wants me to be a part of a new campaign, so I am always excited and coming back to GUESS is so natural to me."

'A lot of people don't know that my first fashion show ever was the GUESS 30th year anniversary in LA and that was really the first time I walked in front of a big crowd, it was 5000 people, it really set the stage for what I've been doing recently so it's really exciting."

To celebrate Gigi's visit to Australia, GUESS will be giving two lucky winners the chance to win an exclusive Shopping Spree with Gigi at a Sydney GUESS store. To enter visit www.guess.com.au