Glow After Dark By JLo

JENNIFER LOPEZ UNVEILS THE SEXIER SIDE OF GLOW WITH THE INTRODUCTION OF GLOW AFTER DARK BY JLo

Glow After Dark By JLo celebrates the fun and frisson of "girls night out"

Five years after her first blockbuster fragrance, Glow by JLo, flew out of stores, Jennifer Lopez returns with Glow After Dark By JLo - the fourth scent in the Glow By JLo franchise and the seventh perfume overall from the House of Jennifer Lopez.

Inspired by the bond between friends and the journey and possibilities of a "girls night out," Glow After Dark By JLo, "introduces a darker, sexier side to the Glow By JLo portfolio," according to Charlotta Perlangeli, VP of Global Marketing, Coty Prestige.

Like the original Glow by JLo, Glow After Dark by JLo will be a permanent addition to the Glow collection. "With the launch of Glow After Dark By JLo, we hope to give consumers a broader perspective. The original Glow by JLo is angelic and personal. By contrast, Glow After Dark by JLo is mischievous, charismatic and sexy!"

The Fragrance
Created in collaboration with Gabriela Chelariu of Fragrance Resources, Glow After Dark by JLo is a sheer floral musk.

The scent opens with a first impression of vibrant and sensual notes that comes from blending effervescent elements of Lychee melon, Sparkling mandarin, White cherry and Juicy passion fruit with Fresh ozone, creating a scintillating sensation.

At its heart, the second impression opens with an abundance of seductive florals, including Creamy jasmine, Pink peony, Freesia lace, Moroccan rose and Orange flower, lingering with feminine softness.

The fragrance ends with a third impression that wraps the body in sheer, sensual warmth from Soft pink musk and Tree moss and a combination of Indonesian patchouli and Blonde woods that deepens the experience.

The Bottle
The Glow After Dark by JLo bottle maintains the sleek and curvaceous feminine shape of the original Glow by JLo. With Glow After Dark by JLo, the frosted glass on the original bottle is replaced by a sleek-and-chic mirror-effect - a silver chrome finish that glows unlike any in the industry. For a nighttime edge, the signature JLO bottle jewelry sparkles with black and silver rhinestones.

The Packaging
Inspired by a starry night sky, the silver metallic effect lights up the shiny black surface of the Glow After Dark by JLo carton, setting off Glow After Dark By JLo logo.

The spirit of the fragrance - approachability, freeness of spirit and a readiness for whatever the night may bring.

The Glow After Dark by JLo collection includes:

Eau de Toilette 50ml $65
Eau de Toilette 100ml $95
Night Bright Body Lotion 200ml $40
Liquid Pearl Shower Gel 200ml $30

Glow After Dark is available from February 5th, 2007 from Myer, David Jones, The Perfume Connection and other Coty Prestige Authorised stockists. For further stockists information, please contact 1800 812 663.

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