Glowie Cruel

21 year old Icelandic native Sara Pétursdóttir - aka Glowie - releases her incredible new single Cruel on Columbia Records.

Listen to Cruel here.

Penned by hitmaker and new Glowie collaborator Tayla Parx (Ariana Grande, Anderson Paak, Khalid et al.) Landing a placement in Spotify's New Music Friday AU/NZ, Cruel arrives as the sequel to Glowie's debut single Body, which set out to inspire body positivity and beauty for the masses.

Glowie unapologetically tears up the rulebook on her formidable new anthem which tells the all too familiar story of how cruel kids really can be. Bullied at school for being too skinny, Glowie found herself in an unhealthy relationship with her body and a whole host of uncertainty. Today however she proudly wears all her vulnerabilities on her sleeve, harnessing Cruel as the luminary for a new empowered generation, hungry to live their lives through unparalleled and uncensored honesty.

Speaking about Cruel Glowie said, "Wouldn't the world be so boring if we all looked the same? Wouldn't the world be so boring if we were all perfect? I want Cruel to inspire anybody suffering hardship in the world to say to themselves, it's okay to not feel okay sometimes. It's the hard times that make us stronger."

Glowie recently wrote a heartfelt open letter for British model Adwoa Aboah's website Gurls Talk, discussing the themes of her first two singles. You can read that here.

Glowie released her debut single Body in October 2018. Written by Julia Michaels (Justin Bieber, Selena Gomez, Britney Spears et al.) the gold-plated banger arrived alongside a video featuring a diverse plethora of dancers handpicked by Glowie for their inspiring body confidence and captivating moves. And, having met US rapper Saweetie on set in LA, Glowie then released said Saweetie version to the mases, completing the package and marking an impressive arrival for the gen Z star.

Listen to the Saweetie version of Body here.

Having flown the ethereal landscapes of Iceland, Glowie now lives in London where she's set to play a plethora of live dates.

The Icelandic music scene might be full of ethereal dream weavers and local trap, but 21-year-old Glowie is heading out in her own direction. With a distinctive voice and a dark, R&B-leaning pop style, she is set to make an explosive impact on the global music scene and take her rightful place as one of the most exciting emerging artists of 2019.