COLOR GLOW: PERFECT CARE FOR EVERY SHADE
While the power of a well executed haircut is undisputed in transforming an individual look, the impact of great hair color is today the most influential grooming expression, and perhaps the biggest statement of personal style. Indeed, seven out of ten women who visit a professional hair salon participate in a color treatment of some sort.
Goldwell, regarded as world leaders in hair care technology, and recognised by the top tier of hair care professionals as creators of the best salon only hair coloring systems in the world today, announce the launch of an innovative new range specifically designed to care and enhance professionally colored hair.
COLOR GLOW is the first color care system that is individually formulated for five color types; brown, red, copper, platinum blonde and golden blonde.
Within each range, specially formulated products, from shampoos to treatment solutions, deliver specific results for individual shades. They include; a color preserving shampoo, a leave in fluid, a treatment with a nourishing formula and color pigments, and a color finish for outstanding shine. A salon color technician will prescribe what is best for individual hair needs.
Each individual range is color coded and named to reflect the five different hair shades;
LIVE BLONDE - For clear platinum blonde reflections without brassy/yellow hues (suitable also for grey hair)
BE BLONDE - For shimmering gold/blonde reflections
STAY RED - For radiant red effects
LOVE BROWN - For warm brown effects
FEEL COPPER - For vivid copper accents
The color care ranges STAY RED, LOVE BROWN and FEEL COPPER, (for red, brown and copper - colored hair), provide long lasting color depth, reduce washout effects, and improve the hair's shine and color brilliance. Ultra - light Color Finish, with UV filters, adds a glossy final touch to warm brown, vivid red and vital copper.
LIVE BLONDE, (the color care range for platinum blonde shades), has special color reflexes that reduce unwanted yellow tones. BE BLONDE (for golden blonde hair), maintains and enhances the warm golden shimmer. The extremely light Blonde Finish with micro shine particles improves the brilliance of both of these blonde shades, and even matte blonde.
Another special feature of COLOR GLOW by Goldwell is the innovative concept of fragrance. Based on the knowledge that people with similar hair color prefer similar fragrances, each of the five product ranges has been furnished with its own individual fragrance.
STAY RED has a light oriental perfume with freesia and rose top notes alongside vanilla undertones. FEEL COPPER is a blend of white flowers in combination with a spicy nuance, while LOVE BROWN exudes charismatic warmth with the floral and citric aspects of jasmine and geranium blended with vanilla. LIVE BLONDE exudes an extremely light fragrance with tangerine and black current, where as BE BLONDE makes a bold statement, with the fruity - tangy fragrance of lilac and lily of the valley.
With clean, discrete bottle shapes and transparent packaging materials for easy reference, the COLOR GLOW range is both user friendly and aesthetically attractive.
Significantly, COLOR GLOW by Goldwell is also perfect for those who have yet to decide on a full blown professional color treatment, but wish to achieve a discrete color shimmer effect on their natural shade. COLOR GLOW provides subtle color reflexes in all natural hair colours, while enhancing brilliance and adding a beautiful shine.
The COLOR GLOW range incorporates each of the following products with recommended retail prices:
COLOR GLOW Shampoo
(Be Blonde, Live Blonde, Stay Red, Love Brown, Feel Copper) 250mls - $18.95
COLOR GLOW Leave- in fluid
(Be Blonde, Live Blonde, Stay Red, Love Brown, Feel Copper) 150ml - $18.95
COLOR GLOW Treatment (
Be Blonde, Live Blonde, Stay Red, Love Brown, Feel Copper) 150ml - $18.95
COLOR GLOW Color Finish
(For all red and brown shades) 75ml - $19.95
COLOR GLOW Blonde Finish
(For all blonde shades) 75ml - $19.95
COLOR GLOW is available in all leading Goldwell salons nationally, or call the Goldwell customer care line on 1800 50 60 60.