Harry Potter & Half-Blood Prince movie to feature exclusive IMAX 3D sequences

The much-anticipated sixth instalment of the J.K. Rowling-based Harry Potter series, Harry Potter and the Half-Blood Prince - The IMAX Experience, is set to featurestunning IMAX 3D sequences exclusive to IMAX theatres and opens at IMAX Melbourne Museum on 15 July.

Originally planned for release in December 2008, Harry Potter and the Half-Blood Prince - The IMAXExperience, will finally screen from July 15 at IMAX Melbourne Museum, the world's third largest screen.Using IMAX's revolutionary live action 2D to 3D conversion technology, sequences of Harry Potter and theHalf-Blood Prince - The IMAX Experience have been transformed into IMAX 3D, making for a trulymagical extravaganza.

"We're really excited that Harry Potter and the Half-Blood Prince is finally here and that we're able to offermoviegoers a unique IMAX 3D experience," said Richard Morrison, Manager, IMAX Melbourne Museum."The wait will most definitely be worth it!"

Voldemort is tightening his grip on both the Muggle and wizarding worlds and Hogwarts is no longer the safehaven it once was. Harry suspects that dangers may even lie within the castle, but Dumbledore is moreintent upon preparing him for the final battle that he knows is fast approaching.

Together they work to find the key to unlock Voldemort's defences and, to this end, Dumbledore recruits hisold friend and colleague - the well-connected and unsuspecting bon vivant Professor Horace Slughorn - whohe believes holds crucial information. Meanwhile, the students are under attack from a very different adversaryas teenage hormones rage across the ramparts. Harry finds himself more and more drawn to Ginny, but so isDean Thomas. And Lavender Brown has decided that Ron is the one for her, only she hadn't counted onRomilda Vane's chocolates! And then there's Hermione, simmering with jealously but determined not to showher feelings. As romance blossoms, one student remains aloof. He is determined to make his mark, albeit adark one. Love is in the air, but tragedy lies ahead and Hogwarts may never be the same again.

IMAX Melbourne Museum uses state of the art technology to deliver the world's most immersive film experience.With the world's third largest screen, a revolutionary projection system, combined with a 15,000-watt digital audiosystem and customised theatre geometry, IMAX Melbourne Museum delivers the ultimate film experience.

Be among the first to see Harry Potter and the Half-Blood Prince - The IMAX Experience at our midnightscreening on Tuesday 14 July, or for the early birds we have 9am sessions on Saturday 18 and Sunday 19July. Tickets on sale now at www.imaxmelbourne.com.au.

To view the latest Harry Potter and the Half-Blood Prince - The IMAX Experience trailer go towww.imaxmelbourne.com.au or http://www.facebook.com/video/video.php?v=89214863563

Release Date: 15 July 2009
Where: IMAX Melbourne Museum, Carlton Gardens
Cost: Adults $21.00 Concession $17.50 Child $16.00 Family $60.00
Session times: www.imaxmelbourne.com.au or 03 9663 5454