Lollipop Bling

Lollipop Bling

Mariah Carey, highly acclaimed recording artist, philanthropist and actress, has partnered with Elizabeth Arden to introduce a fragrance collection unique to the beauty category. September marks the launch of Mariah Carey's Lollipop Bling, an innovative candy-inspired trio of fragrances.
"The inspiration for Lollipop Bling was Nick's marriage proposal to me," says Mariah Carey. "He first surprised me with a ring pop - romantic, fun and young-at-heart - like me! The three scents of Lollipop Blingmake me smile and I can't wait to share them with my fans."

The Lollipop Bling fragrance collection is a breakthrough concept in the fragrance category. Elizabeth Arden has partnered with Topps Candy Company by incorporating the Ring Pop? inspiration into the fragrance launch, with an integrated media campaign and point-of-sale plan featuring the iconic Ring Pop™. Mariah Carey's Lollipop Bling captures the flavours we love and wraps them in sophisticated fragrance notes for a new sensorial experience.

Noreen Dodge, Senior Vice President of Global Fragrance Marketing at Elizabeth Arden discusses the new fragrance brand and the innovative partnership with Topps.
"Mariah Carey has always been an incredible partner for Elizabeth Arden. Her ability to perfectly capture universal emotions in all of her artistic endeavors, from music to acting to fragrance development, is inspiring for us as a company. The launch of Lollipop Bling, and the strategic partnership with Topps Candy Company, brings the brand concept to life in a new and breakthrough way. Mariah's authentic approach to her fragrance creations, incorporating her life experience into her brands, allows her to share her happiness with her loyal fans."

The Fragrance
Perfumers Laurent Le Geurnec of International Flavors and Fragrances describe the first time he and colleague Yves Cassar met with Mariah Carey to create her Lollipop Bling collection of fragrances.
"Mariah's fun-loving personality and engagement were the inspiration for the fragrance development. When we first sat down with her and heard about her enchanting engagement, we knew we had to create a feminine collection of candy-inspired fragrances that captured thismoment for her." - Laurent Le Geurnec & Yves Cassar, International Flavors and Fragrances

Mine Again
A combination of chocolate raspberry with a touch of magnolia creates an addictive fragrance.
Ribbon
A mouthwatering fragrance inspired by the flavor of the blue raspberry Ring Pop is combined with a beautiful floral bouquet.
Honey
An irresistible fragrance combined with a touch of honey and pineapple, creating a bright and sunny fragrance.
Each fragrance is packaged in vibrant, jewel-toned, bottles in shades of Red, Yellow and Rainbow, as delectable as candy. Atop each bottle isMariah's signature butterfly. The carton designs are a feast for the eyes, adorned with Mariah's signature butterflies and fun candy elements that personify the brand attributes of flirty and playful.

Mine Again Eau de Parfum Spray, 30ml RRP $49.00
Honey Eau de Parfum Spray, 30ml RRP $49.00
Ribbon Eau de Parfum Spray, 30ml RRP $49.00
Available nationally Myer, The Perfume Connection and selected pharmacies.