Mark Ronson Pieces Of Us

Today Academy, Grammy and Golden Globe-winning artist and producer Mark Ronson dropped the interactive music video for 'Pieces of Us', featuring King Princess, from his recently released fifth studio album Late Night Feelings.

The video was purpose-designed for Instagram Stories. It will appear in 2 consecutive 24 hour cycles, each offering the viewer a different kind of interaction. Fans will be able to engage and react to it in real-time, use polls and lyric stickers, and use the video's Augmented Reality effects into their own Stories. A day after the 2nd cycle, the full video will be made available via Mark's IGTV. The 'Pieces of Us' video is a collaboration between Sony Music UK's 4th Floor Creative and Facebook Creative Shop, with Creative Direction from Marriage. Shot entirely on phones by Director Clare Gillen, it uses real-time AR effects with zero post-production. A world first, the video is a unique showcase for the creative alternatives new technology can bring to traditional music video production.