Project Wild Thing

Project Wild Thing

Director: David Bond
Genre: Documentary, Adventure, Drama
Running Time: 83 minutes

Synopsis: This documentary film takes a funny and revealing look at a complex issue, the increasingly disparate connection between children and nature, coined 'nature deficit disorder" by psychologists. Project Wild Thing is a film-led movement to get more kids and families outside and reconnecting with nature.

Project Wild Thing
Website: www.transitionsfilmfestival.com and www.projectwildthing.com.

David Bond is a filmmaker and a father. Things have really changed since he was a kid. His children are hooked on screens and don't want to go outdoors. They want iPads, TV and plastic toys. The marketing departments of Apple, Disney and Mattel control his children better than he can. Determined to get them up and out, David appoints himself as the Marketing Director for Nature. With the help of branding and outdoor experts, he develops and launches a nationwide marketing campaign to get British children outside. But the competition is not going to lie down and let some upstart with a free product steal their market. Project Wild Thing is the hilarious, real-life story of one man's determination to get children out and into the ultimate, free wonder-product: Nature.

Project Wild Thing is an ambitious, feature-length documentary that takes a funny and accessible look at a complex issue, the increasingly fragile connection between children and nature.

Contributors include: naturalist Chris Packham, Professor Agnes Nairn, writer and environmentalist George Monbiot, scientist Jaak Panksepp, writer Jay Griffiths, Professor Michael Depledge, advertising guru Michael Wolff, and brain scientist Prof. Baroness Susan Greenfield.

The UK release of the film coincided with the launch of an ambitious, film-led campaign, Project Wild Thing: Reconnecting Kids and Nature, bringing together organisations, companies and individuals to get children outdoors, enjoying the benefits of nature.

The campaign is supported by The Wild Network, a brand new collaborative movement of charities, corporations and individuals, all committed to reconnecting children in the UK with nature. Founded by the National Trust, RSPB, NHS Sustainable Development Unit, Play England, Play Wales, Play Scotland, PlayBoard Northern Ireland, Amv Bbdo, Green Lions and the BRITDOC Foundation and joined by scores of organisations and thousands of individuals who want to see kids enjoying the outdoors, The Wild Network was launched in September 2013.