Special K this week opens Australia's first ever shop where you don't pay, you post! No cash or cards, only social currency is accepted at the Special K Post Office, open from 14 – 17 August.
Open for four days at Westfield Sydney, a simple social media post via Facebook, Twitter or Instagram will get social-media savvy shoppers the first taste of Special K's brand new savoury snack – Special K Cracker Crisps.
The Special K Post Office will be open from 12– 4pm each day, just in time for when the afternoon savoury snack craving hits. Hungry shoppers will be able to choose from two tasty flavours, Sour Cream & Chives, or Honey Barbecue, but they can keep their purse in their handbag – instead, letting their social media take the credit.
The deliciously crunchy Cracker Crisps are Special K's first foray into the savoury snack category in Australia, having successfully launched in the US and Canada.
Rather than being fried, Special K Cracker Crisps are heated until they -pop' (like popcorn), and they're cooked with air not with oil meaning they have 60 per cent less fat than regular potato chips. Better still, they're made from potato and brown rice and are also free from artificial flavours and preservatives.
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