Tove Styrke Sway

Single Release Ahead Of Forthcoming Album

Swedish recording artist Tove Styrke, has released her brand new single Sway. The track was featured this morning as Zane Lowe World Record on his Beats 1 show, and is available to stream or buy NOW.

  
Sway is the lead single and title track from Styrke's forthcoming album which is slated for release this Friday, May 4 via Sony Music Sweden, RCA Records and Sony Music Entertainment Australia.

On Sway Styrke describes: "I love -Sway' so much! It brings me back to late summer nights in Stockholm when it never really gets dark and things just fall in to place and happen. You know those nights when tomorrow doesn't exist and nothing in your past either for that matter. Everything is just now, and right now everything is just good. You're free. That's what this song is to me."

Describing the forthcoming album, Styrke details: "I'm very excited to announce my album Sway. It's been the best kind of fun, wake-up-and-wonder-why-you-even-do-this kind of scary, incredibly interesting (it may sound like I'm exaggerating here but this music has been my life for the past 1.5 years) and I'm really proud of how it's turned out. A lot of these are feelings I thought I'd take with me to the grave but hey, I put  them on an album instead! Fun! Hopefully people can relate."

After a well-deserved Pop Artist of the Year win at Sweden's prestigious national radio P3 Guld Awards this January, Tove Styrke joined Lorde on her spring U.S. arena tour after releasing a stunning cover of Lorde's Melodrama single Liability. Lorde invited Styrke on stage for a special duet of Robyn's Hang With Me on the last night in St. Paul, MN. Watch it now here.

Last month, Styrke played a run of her first-ever Australian shows and will later join Katy Perry as direct support on a European run set to kick off May 23. For all touring and ticketing information, go here.

Released last month, Styrke's new single On The Low continues to pick up steam after receiving Spotify New Music Friday placement in 20 countries and tallying 2MM+ streams already. Of On The Low Styrke describes: "If Sway is a body of work, On The Low is like the heart. It's the smallest song in terms of how it sounds but in another way it's the biggest. It's just a straight up love song, but what else do you really need."

Previous Sway single Changed My Mind has attracted praise from outles such as TIME, who observe Styrke as "cleverly marking out her own pop territory" whilst The Guardian called it  "another deceptively casual banger".  Previous single Mistakes has seen widespread acclaim sparking Idolator to call it, "minimal electro-pop with maximum impact" and Entertainment Weekly further proclaiming "Styrke is making some of the most interesting and daring pop songs of 2017." The track has received 11 million Spotify streams and was released alongside a stunning video of which Styrke explained to The Fader, "The song is about embracing your wrongs, letting go of yourself and not be perfect. The bride to me is a nice image of 'perfection' and it was fun to put a twist on that...it's more like she's running back to herself rather than running away." Shawn Mendes is also "obsessed" with Mistakes naming it one of his favorite tracks of 2017 in an interview with NME.

 

Prior to Mistakes Styrke's 2017 single Say My Name saw critical praise, sparking Rolling Stone to grant it the #11 spot on their Top Songs of 2017 list, as well as receving nods from the likes of Sam Smith, Clean Bandit and Lena Dunham. The track has over 15 million Spotify streams and was Tove's first single since her 2015 U.S. debut KIDDO. Say My Name has garnered significant buzz, reaching #11 on Spotify's U.S. Viral 50 chart and #12 on the Global Viral 50 chart. Additionally, the track hit #1 on Hype Machine and has received stellar press coverage with outlets such as Pigeons and Planes coining it "a summer hit"  and Noisey calling it "the best song ever made by a person."

A platinum selling and Grammy nominated artist in her native Sweden, Tove Styrke has been on a fast rise since the release of KIDDO, bolstered by striking lead single, Borderline as well as strong follow-ups, Ego and Number One The album paved the way for a full North American headline tour, SXSW appearances, a performance on Late Night with Seth Meyers and widespread critical acclaim. As Pigeons and Planes exclaimed, "Tove carries herself in a way that makes it impossible not to smile throughout the show. She's fun, a little weird (in a good way"think MØ, Grimes, Björk), and totally captivating." Noisey added, "The Swedish singer is coming back louder than ever," and NYLON called her "one of the country's biggest up-and-coming singer-songwriters."

 

Tove Styrke first landed a record deal with Sony Sweden in her late teens, which led to the 2010 release of her debut album, Tove Styrke. Since the release of Kiddo, Styrke has stayed busy in the studio as well as touring with Years & Years and a UK television performance on Top of the Pops with Alan Walker.

 

Sway Tracklisting

Sway
Say My Name
On The Low
Mistakes
Changed My Mind
I Lied
On A Level
Liability