Usher VIP Fragrance for Men

USHER Introduces Usher VIP

-- New Fragrance For Men Exudes Complete Confidence to Be Your Own VIP --

Usher Raymond IV - global superstar, singer, composer, producer, film and televisionactor, businessman, philanthropist and fragrance designer is proud to introduce UsherVIP, an ambitious and confident new fragrance for men.

Destined to become a modern classic, Usher VIP will be available nationally beginningin February of 2010. The Usher VIP fragrance reflects a person who is constantly strivingto be the best, allowing the wearer to enter a state of mind where smart is sexy andintelligence rules the day. It's having the presence and the confidence to make animpact, and ultimately to unify and defy the odds to lead, not follow. Usher's latestfragrance invites the wearer to interpret and express their own special charisma.

"I consider fragrance to be one of the most important tools of engagement forseduction. With Usher VIP I created a gentlemen's scent, which would also appeal towomen," said Usher. "Women tell me they love the scent of a man, and I wanted tocreate that sense of confidence and style that women desire. VIP is a state of mindwhich is about what you do with that confidence and how you make an impact in thelives of those around you."

"With Usher's recent accomplishments over the past few years, he wanted to create anew refined fragrance that would represent new ways for him to express himself to hisfans," said Art Spiro, Executive Vice President, Liz Claiborne Brands, Elizabeth Arden."Through Usher VIP, Usher has captured the essence of his self-assurance and poise andutilized it to create a fresh and masculine scent to allow all to be a VIP."

An evolution from the cool confidence of the original Usher He, Usher VIP celebratesthe gentleman inside of every man. Inspired by Usher's own experiences andinspirations, the new scent captures Usher's amazing personal journey and reflects hislatest achievements in both his personal and professional life, encouraging the wearerto lead and never follow.

The debut of Usher VIP comes in anticipation of the release of his new album, MONSTER,due out in October 2009.

Usher VIP

Usher VIP is a sensual, aromatic scent. An ideal fragrance for daily use -- it's fresh, masculine, and confident.

Experience the immediate sensuality of a signature woody fragrance warmed by spicesof nutmeg and exotic saffron. Constructed around a rich suede note, fresh cleanbergamot, tangerine and kumquat exude the confidence of a gentleman at ease inhis own skin.

In addition to the Eau de Toilette, Usher VIP will also be available in a Shower Gel, whichturns the everyday into the exceptional, an After Shave Soother, which conditions andcalms the skin with rich shea butter and refreshing aloe and in a Deodorant which is analcohol free solid stick with Vitamins A, C and E that glides on to keep skin freshthroughout the day.

The packaging demonstrates creativity and poise. The bottle is made of heavilyweighted glass and speaks to high impact and quality. Part of the design is a boldlogo, an iconic V, short for VIP, in metal on the front of the bottle. Additionally the caphas Usher's signature spinning ring, which has become a hallmark of his fragrances.

Usher VIP will be available from 7th February 2010 at Myer, The Perfume Connection andselected pharmacies.

Product Lineup:
Usher VIP 100ml EDT RRP $109
Usher VIP 50ml EDT RRP $79
Usher VIP Hair & Body Wash 200ml (limited edition) RRP $30
Usher VIP Aftershave Soother in Tube 100ml (limited edition) RRP $55
Usher VIP Deodorant in Canister 75g RRP $30