With 335,000 job opportunities forecast over the next three years*, the Australian tourism and hospitality industry is set to make a come back in 2010, says William Blue College of Hospitality Management.
"Demand for highly skilled hospitality and tourism management professionals remains high, despite suggestions the industry took a hit during the GFC. And while our sector has suffered in some shape or form, the industry has managed to retain staff and keep busy. There has never been a better time to pursue a career in tourism and hospitality management," says Stuart Wiggins, deputy head of college, William Blue College of Hospitality Management.
However, Wiggins says the days of rising through the ranks without a qualification are over.
"The professionalisation of the industry has resulted in employers placing a high priority on business qualifications. All the major hospitality and tourism organisations require graduates and trainees to have a degree qualification as a minimum to join their program.
"Employers are also looking for graduates with more than just entry-level skills. They want industry-ready professionals equipped with strong interpersonal and communications skills, a good work ethic, a sound knowledge of food and beverage in addition to business and management skills and qualifications," he says.
Wiggins says William Blue graduates are equipped with business skills that can be applied in all forms of business management whether it be in hospitality, tourism, HR or events.
"Our students have the skills to start out in hotel management, move into event management or lead tourism operations in the cruise liner or airline sectors all with the one qualification," he says.
Wiggins says a growing number of students are studying with the intention of going into business for themselves.
"The professional skills students acquire, combined with a keen entrepreneurial instinct is the stuff business success stories are made of," he says.
According to Wiggins, students have a clear understanding of the professional and culture expectations of the industry from day one.
"Students live and breathe hospitality and tourism management from day one. They manage the College's William Blue Dining restaurant and kitchen as well as running major events on-campus. We set the bar high for our students and expect the same level of professionalism, work ethic and skills set by any 5-star organisation.
"Industry placements organised through the College are also critical to ensuring students have the best opportunity to apply their knowledge in the workplace. In fact we're finding many students being offered positions part way through their course and then finishing their studies via the College's flexible and online offering," he says
The result, says Wiggins, is a graduate that can integrate seamlessly into the workplace; moving from education to industry with no element of culture-shock to the demands of the fast-paced hospitality and tourism environment," says Wiggins.
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