New Look Cup-a-Soup Pours Onto Shelves

You won?t be able to miss the new look Continental Cup-a-Soup when it hits the shelves this March. With its vibrant red and white packaging and contemporary design, the entire Continental range has been revamped and will now appear on the supermarket shelf as one cohesive family of products.

In keeping with the new design, Continental Cup-a-Soup will also carry the new Continental logo - identified by a large red ?C?, which is now being used across their entire brand. Your favourite Continental Cup-a-Soup will now be easier to find than ever before.

"The new Continental packaging will make for an easier and more enjoyable shopping experience for consumers. The large, fresh food shots on the packs will show consumers the great tastes that they can expect from the Continental range," said Lucy Turnbull, Senior Brand Manager, Continental.

"Whilst the pack design will retain the red colouring that consumers associate with Continental, we are moving to a predominantly white pack which will bring a sense of modernity, freshness, simplicity and continuity to the new design," continued Lucy.

Along with the new, modern and fresh packaging, Continental has also been improved and now contains no added MSG, artificial colours or artificial flavours. Of course, Continental Cup-a-Soup is also at least 97% fat free.

Cup-a-Soup will also be introducing seven new tantalising variants into their product range
:

Asian Tom Yum

Asian Thai Pumpkin

Lots-a-Noodles BBQ Chicken

Lots-a-Noodles Oriental Beef

Hearty Winter Vegetable

Croutons Creamy Moroccan Sweet Potato

Regular Pumpkin

To coincide with the launch of the new packaging, Continental Cup-a-Soup will be supported by an extensive marketing, advertising and public relations campaign. Point of sale will also be distributed to retailers nationally.

Continental Cup-a-Soup retails from $1.69 and is available in packs of two to four serves. The full range of Continental products with the new pack design, will be on shelf at leading supermarkets nationwide now.