Nationwide Microchip Blitz

On Saturday October 20 and Sunday 21, 2018, PETstock stores across Australia will provide a $10 microchipping service to ensure more of Australia's pets can be easily identified if they become lost.

2018 marks the third year of the national microchipping initiative, which is run in conjunction with PETstock's charity arm, PETstock Assist to offer the service at a fraction of the usual price.

PETstock Assist Charity and Events Coordinator, Jess Guilfoyle, says she's thrilled PETstock Assist has been able to reduce the number of non-microchipped pets in Australia year-on-year.

"In 2016, more than 8,210 animals were microchipped during the event and in 2017, we were pleased to see those numbers reduced to 6,566 – demonstrating the decreasing number of Aussie animals in need of microchipping," Miss Guilfoyle says.

"Microchipping is mandatory in most states however thousands of pets have fallen through the cracks, whether that be due to the cost of microchipping or older pets that were already of age when mandatory laws were introduced.

"Providing affordable and accessible microchipping to all pet owners allows more lost animals to be returned to their owners quickly and safely. Both creating piece of mind for pet parents and reducing strain on rescue groups, particularly those that are volunteer run."

National Project Manager for the PETstock Microchip Blitz, Christine Robertson, says the panic of losing a pet can be heartbreaking for pet parents.

"Losing a pet is traumatic however microchipping provides a level of protection and peace of mind that their beloved pet can be returned to them," Robertson says.

"Once microchipped, pets can be tracked down online or through the local vet, however keeping your registration contact details updated is a must," Robertson says.

Microchipping at the event will cost $10 per pet – just a fraction of the standard price, which can cost up to $80. PETstock Assist is hoping that the simple $10 chip will make all the difference to pets and their families.

Owners are encouraged to bring in dogs, cats and small animals including rabbits and guinea pigs. Unfortunately, horses, livestock, birds and reptiles will not be eligible.

Pet parents can visit petstock.com.au/assist/the-great-microchip-blitz to find out if their local store is participating and book a time slot. Times will vary from store to store.

PETstock Microchip Blitz
When: Saturday October 20 and Sunday October 21, 2018
Time: Times for each store detailed at petstock.com.au
Where: Participating PETstock stores across Australia
Cost: $10 per pet (by appointment only)