Sunraysia's Blueberry Juice drink


Sunraysia's Blueberry Juice drink
Blueberries off the shelf and into the bottle

Sunraysia introduces Australia's first readily available blueberry juice drink

As the colder months approach, the smorgasbord of fresh fruit available at the local supermarket will dwindle and some of the healthiest fruits like blueberries won't be seen again until the return of spring.

Blueberries have earned a reputation as an antioxidant powerhouse, with recent studies suggesting that blueberries can aid in protecting your brain and memory, improving your eyesight and looking after your heart .

Referred to as the 'brain berry' by nutritionists , Aussies are becoming increasingly aware of blueberries as one of nature's healthiest fruits. However, at $5 or $6 per punnet, blueberries are also one of the most expensive fruits on offer.

The Australian blueberry season will close at the end of April making fresh blueberries more expensive and harder to find on supermarket shelves as the colder months set in.

Just in time for autumn and winter, iconic Australian juice company Sunraysia is introducing the first blueberry juice drink to be widely available on supermarkets shelves across Australia.

Sunraysia's Blueberry Juice drink comes with 450 blueberries packed into every 750mL bottle making it a delicious way to help boost the intake of blueberries into your diet on a daily basis, especially during the colder months.

While the health benefits of fresh blueberries are widely known, emerging research has also indicated that drinking blueberry juice every day can improve memory by 40% in adults .

"Good health isn't just about taking care of our bodies anymore. It's more holistic and people are becoming more aware of the importance of keeping our brains healthy through diet, exercise and constant learning. Sunraysia's Blueberry juice drink will make it possible to get the brain-boosting power of blueberries into your diet year round," said Justin Presser, Group Managing Director of Sunraysia.

Available in 750mL glass bottles, Sunraysia Blueberry Juice drink contains 100% natural ingredients with no preservatives, no artificial colours, flavours or sweeteners.

A great accompaniment to breakfast or as a pick-me-up with a mid-afternoon snack, Sunraysia's Blueberry Juice drink is best enjoyed chilled, straight from the fridge.

Sunraysia's Blueberry Juice drink is available on the shelf in the juice aisle at Coles and selected IGA and Franklins supermarkets in metropolitan and regional locations around Australia at the recommended retail price of $5.49 for a 750ml bottle.

Product and nutritional information for Sunraysia's entire range of juices and drinks can be found on the Sunraysia website at www.sunraysia.com.


7 Day Brain Fitness Challenge

Good health isn't just about taking care of our bodies; it's also about taking care of our minds. Sunraysia has developed a 7-Day Brain Fitness Challenge to encourage Aussies to take seven days and join us in stretching and strengthening our grey matter.

The 7-Day Brian Fitness Challenge comprises of seven quick activities- such as doing a crossword puzzle or learning a phrase in a different language- designed to be easily incorporated into your busy day. Along with drinking one glass a day of Sunraysia Blueberry Juice drink to help boost your brain. The Sunraysia challenge is a unique experience and will give you a different perspective on health and fitness!

7-Day Brain Fitness Challenge
Day 1: Try a new language: Test your brain power today by learning a new phrase or greeting in a different language.
Day 2: Do a brain teaser: Try the daily quiz, crossword or Sudoku in the newspaper or jump online and tackle a brain teaser or riddle. Check out http://thinks.com/daily_crossword.htm or www.brainbashers.com.
Day 3: Write a letter: Rather than email or SMS, take the time today to hand-write a thoughtful note to a friend or family member.
Day 4: Get active: Take a walk, go for a jog or sit down and stretch for a few minutes. It's time to get physical today and get the blood moving to your brain! There are some great ideas at www.goforyourlife.vic.gov.au.
Day 5: Cook a new recipe: Grab your apron and get cooking. You can find a new recipe to try for dinner tonight at www.taste.com.au or http://recipefinder.ninemsn.com.au/.
Day 6: Quiet your mind: Take a few minutes to relax and shut off before you go to bed today. Stretching, Yoga, Tai Chi or Qi Gong are all useful techniques to switch off from the day. Visit http://au.lifestyle.yahoo.com/womens-health/article/-/5933771/bedtime-yoga for some bed time Yoga suggestions.
Day 7: Write a poem: Exercise your creative genius today by writing a poem about your thoughts or feelings. Limericks, haikus or sonnets are all popular types of poetry you might like to try. For a few ideas look at www.readwritepoem.org

What can you expect to get out of this? Well it's the little differences Sunraysia hopes you'll see, like not forgetting where you put the car keys, putting a name to that face, or remembering what you went to the supermarket for in the first place! In the office, it'll help you stay sharp and perform with an edge.

So how does your brain stack up? Take this brain test: www.fitbrains.com at the start of the week and then again at the end to see the results.Blueberries and Diet
We are currently working on launching our new Blueberry Juice drink. You may be aware blueberries are known as 'brain food', and we're trying to raise awareness of the importance of taking time each day to exercise your brain in addition to your body.

While the Australian blueberry season closes in April (which means it will be tough to find a punnet on the supermarket shelf), Sunraysia has introduced the first blueberry juice drink to be widely available for Aussies across the country. We pack 450 blueberries into every 750mL bottle of Sunraysia's Blueberry Juice drink, which makes it a delicious way to help boost the intake of blueberries into your diet on a daily basis and keep your brain operating at its peak!

www.sunraysia.com

About Sunraysia
Founded in Australia in 1985 by Dan Presser, Sunraysia pioneered the premium juice market in Australia 25 years ago and remains 100 per cent Australian owned and manufactured to this day. Sunraysia's juices are sold nationally across Australia, Hong Kong, Singapore and the United Kingdom.

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