Ian Blackhall Boost Mobile Interview

Ian Blackhall Boost Mobile Interview

The high spec and smartly designed Huawei Ascend G630 will be available in Australia from Boost Mobile for just $179. With 4GB of internal memory, expandable to 32GB with a Micro SD, it is the ideal phone to store hours of music and even comes with a free Bluetooth speaker.

Over half of people now use their smartphones for listening to music*and listening to tracks on the go is now made easy with the smartphone's extended battery life and Android Jellybean OS. All Android apps including those such as Spotify, are simple to download and run.

Huawei Ascend G630 handset has a sleek black design and features an 8MP camera, perfect for sharing top quality images and videos and makes any selfie crisp and clear.

Australians spend around 2 hours per day on their smartphones** with larger screens becoming more essential to enjoying visual content. The Huawei Ascend G630 therefore has a big 5" HD screen delivering superior clarity, coupled with a 1.2GHz quad core processor.

Commenting on the launch Ian Blackhall, Chief Marketing Officer of Boost Mobile, says: -This incredibly well designed Huawei Ascend G630 is ideal for music fans. At an incredibly reasonable price it offers a large HD 5" screen ideal for watching music videos and comes with a free portable Bluetooth speaker worth $49. It also has enhanced battery life so you can listen to music with friends on the beach or on a weekend away for even longer.

The Huawei Ascend G630 is available on Telstra 3G Network with Boost's $40 UNLTD monthly offer from Thursday 6 November– for more information visit http://www.boost.com.au. Also available from leading retailers across the country.

Boost now has 500MB of bonus data to the Boost Mobile $40 UNLTD plan. This means that no strings attached, contract free plan of $40 per month now gets you UNLTD talk, text and mms to standard national numbers and up to 2.5GB of data for use in 30 days.

Key features & specs:
Sleek, stunning design
Android Jellybean OS
1.2GHz Quad Core Processor
Brilliant 5" HD IPS Display
8MP rear and 1MP front camera
Extended battery life with 2000mAh
HD Voice for superior clarity
4GB internal memory, extendable to 32GB with Mirco SD
Network GSM/EDGE 850/900/1800/1900 3G 850/1900/2100
DL 42 Mbps, UL 5.76Mbps
Weighs 165g
5" HD720p screen, 1280x720 pixels

Talktime up to 600mins and standby up to 500hrs
Micro SIM
Bonus Bluetooth speaker

Interview with Ian Blackhall - Chief Marketing Officer of Boost Mobile

Question: How is Boost Mobile different to other telephone companies?

Ian Blackhall: Boost Mobile is for people who are constantly using their phone but don't want to be tied down to a long term contract. We offer the very best in pre-paid mobile services and have created a range of month-by-month Boost Mobile UNLTD plans to take the stress out of mobile phone bills, making sure customers won't receive any bill surprises come the end of the month.


Question: Can you talk us through the trend of consumers demanding cheaper smartphones?

Ian Blackhall: Smartphones have become part of our daily lives but they can cost a huge amount - up to $1000 for the latest model. Aussies are fed up of having to spend so much and are demanding cheaper products, but quite rightly, don't want to have to compromise on design or quality.

Now technology has advanced it is possible to offer top-notch smartphones at really reasonable prices, at under $200 and even $100 dollars for a really stylish, fast handset.

The Boost Mobile View 5.0 is the first phone in Australia under $100 to have a large 5" screen. It also has 4GB of internal memory, expandable to 32GB on a MicroSD, perfect for watching and storing a tone of videos.


Question: Why do you believe there is a greater demand for cheap smartphones?

Ian Blackhall: Not everyone has $1000 lying around just for a mobile phone. People want choice. They want a range of mobile phones they can choose from and they want to be able to have options that will fit with their lifestyle and within their budget. A more cost effective alternative like the Boost Mobile View 5.0 has similar functions to an expensive smartphone but is only $99.

Question: What are most people using their phones for, these days?

Ian Blackhall: Australians spend around two hours per day on their smartphones. Obviously, mobile phones have always been used for calls and text messaging but today most Australians regularly use their mobile phones to access the Internet. Also with the growing trend of social media, 71% of social media users prefer to access social networking sites, such as Facebook, on their mobile phones.


Question: How is Boost Mobile welcoming this trend?

Ian Blackhall: Boost Mobile is all about providing good quality products and services without the burden of long contracts or expensive products. Australians spend almost six hours a month watching YouTube videos alone, so we want to offer Australians smartphones with large screens, that are inexpensive, without compromising on quality.


Question: What can you tell us about the Huawei Ascend G630?

Ian Blackhall: The Huawei Ascend G630 handset has a sleek black design and 5" HD screen. It's high spec featuring an extended battery life, 8MP camera that's great for taking pictures or videos and has Android Jellybean OS, perfect for downloading apps like Spotify.


Question: Who would the Huawei Ascend G630 be perfect for, this Christmas?

Ian Blackhall: The Huawei Ascend G630 is the perfect gift for the music lover in your life. Not only does it come with a free portable Bluetooth speaker, it also has 4GB of internal memory, expandable to 32GB with a Micro SD - great to store hours of tunes.


Question: What's next for Boost Mobile?
Ian Blackhall: We plan to keep offering our customers the newest tech at prices that aren't so scary! As well as access to the best priced mobile plans. We've just recently returned from our 2014 Schoolies partnership and are now leading into the Original Source Australian Boardrider Battle grand final which is an event we have been involved with all year. We love being a part of youth projects such as O-Week and growing our partnerships with the likes of Showtime FMX to bring our current and potential customers really exciting opportunities all year round..


Interview by Brooke Hunter