Think Like Zuck

Think Like Zuck

Facebook is the company that rocked our world. Run by a -digital native,' Mark Zuckeberg, it changed the way we connect, build relationships and engage with each other. It forever altered the way we consume and produce content and it disrupted the way we market. As we look at companies like Facebook, we cannot help but wonder: what did Zuck do right? What can we learn from home and others that were brazen enough to change the way we see our digital world?

Think Like Zuck explores the critical elements that drive the success of Facebook and the businesses like it. You will learn the 5Ps of -Zuck-like' companies: passion, purpose, people, platform and partnerships. Passion: having passion to change the world. Purpose: having a vision and a higher porpoise to execute on your passion. People: building the team that will take your ideas and success to new heights. Platform: creating a framework that will help you stay true to your higher purpose and to your customers; develop the product that appeals to your users; and allow you to be agile. Partnership: choosing the right partners for the right purpose. Read the book and become Zuck for a day… or a lifetime, your choice!


Ekaterina Walter is a social media innovator at Intel. A recognised business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and BusinessReviewUSA and was named amongst 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word Of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.


Think Like Zuck
McGraw-Hill
Author: Ekaterina Walter
ISBN: 9780071809498
Price: $29.95