The new anti-ageing solution ... for your fruit and veg!

Did you know Australian households throw out more than $15 million per week in rotting fruit and vegetables? That's more than $750 million per year in unnecessary food wastage!* New KeepFresh is a unique Australian innovation for your fridge that actually keeps your fruit and vegetables fresh for longer, helping you reduce wastage, save money and eat healthier.

Even the freshest of fresh produce can deteriorate rapidly in the fridge. This is because all fruit and vegetables produce ethylene gas which builds up in your crisper bin and causes your fruit and veg to deteriorate much faster than normal. KeepFresh works by eliminating ethylene from your crisper bin, extending the storage life of your produce by up to 6 weeks.

By keeping your produce fresh for longer, KeepFresh will also help your fruit and veg retain essential vitamins and nutrients, such as vitamins C and E, betacarotene, folate, fibre and potassium, until they are ready to be eaten.

KeepFresh is completely safe and will not harm your produce in anyway. It is non-toxic and releases no harmful vapours. What's more, KeepFresh is so easy to use. Simply place a KeepFresh cartridge in your refrigerator crisper bin and it will protect your produce from harmful ethylene gas for three months. After three months, simply replace the expired sachet with a refill.

Tested by independent laboratories and universities in Australia and the USA, KeepFresh has been proven to remove ethylene gas produced by fruits and vegetables in a storage environment. Removing ethylene from the storage environment is recommended by Departments of Agriculture throughout the world and industrial versions of KeepFresh have been used for more than 30 years in the commercial fruit and vegetable industry. Lucky for us, this clever technology is now available to use at home.

Look for the handy KeepFresh cartridge (RRP $5.95) and refill packs (RRP $3.75) in the kitchen accessories department of your nearest Coles or Big W stores. For more helpful tips on storing your fruit and vegetables contact 1300 661 311 or visit www.keepfresh.com.au

Review:So how did it work, exceptional! With dinner plans that pop up at the last minute, it's hard to plan your weekly food shopping, but for just 5.95, I would have saved over $40 of groceries plus the time needed to go out and shop again. Mind you there are only 3 of us, so imagine how much you could save if you have a larger family. Try it for yourself, you won't be disappointed.

*Data taken from a survey of shoppers in shopping centres and malls across Australia conducted by AON Management Pty Ltd, 2000.