Norco Minecraft flavoured Milk

New Minecraft flavoured milk launches to fuel, sustain and replenish gamers health bar!

Minecraft fans around Australia are about to go into overdrive with the launch of an exciting, delicious new range of flavoured milks made by Norco Co-operative, Australia's oldest dairy co-operative.

Served up in a new 375ml single serve size and more delicious and sustaining than a 'bucket of milk', gamers can sip on four Norco x Minecraft flavoured milks that have no added sugar and are lactose free, powering them on for gaming sessions to collect resources, build structures, battle mobs and work towards their goal of defeating the Ender Dragon.

The new Choc Charger may sustain gamer's biome adventures, forays into the Nether and stay alert for Creeper's, Wither Skeleton's and Silverfish.

Getting tired killing those Zombie or Spider Mobs? No problems! A few chugs of Lime Lightning or Strawberry Slam will restore energy levels whilst their character can restore health by chugging their own bucket of milk.

Last but not least to be featured in the Norco x Minecraft flavoured range is the Caramel Chug, essential for when teleporting to the kitchen for a snack is as annoying as going back to basecamp for food.

Ben Menzies, Norco General Manager of Commercial and Strategy comments how excited Norco is to be partnering with Minecraft to bring to life a collaboration made in block heaven: flavoured milk inspired by the very game that Aussies of all ages are completely obsessed with.

"Norco shares with Minecraft a mission to build a better world, through the sustainability of the dairy industry, producing award-winning milk and creative innovation. We hope Minecraft fans enjoy exploring the world of flavour we have created," said Mr Menzies.

"Milk is one of the most nutritious drinks available providing hydration that's high in protein, an excellent source of calcium, vitamin B12 and contains natural electrolytes. All of this, plus Norco's award-winning touch, makes the new Norco Minecraft range the go-to drink choice for gamers, young and old, to help fuel those endless hours of gaming and sustain optimal performance in the world of the unknown."

Launching in November, all four flavours have a four-star health rating, no added sugar and are made with Norco's award-winning lactose free milk, available in Woolworths, Coles and Independent Supermarkets for a RRP $3.60.

Minecraft gamers can keep their eyes peeled for even more great tasting inventory dairy items, with new Minecraft inspired ice cream flavours designed due early next year