Think Like A Rock Star

Think Like A Rock Star

Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including:
Taylor Switft: who cultivates an army of devoted fans by constantly devising amazing experiences for them
Johnny Cash: who was so passionate about his fans that he even followed them to jail
Lady Gaga: who has built a financial empire by becoming a fan of her Little Monsters

Think Like a Rock Star explains how to apply these lessons to develop advocates of any type of brand, who will increase profits and grow your business. It also identifies easily replicable marketing strategies of top brands, such as Dell, Ford, Patagonia, and Red Bull, that have successfully turned customers into loyal fans. It is an indispensable tool for any marketing professional.

Think Like A Rock Star
McGraw Hill
Author: Mack Collier
ISBN: 9780071806091
RRP: $26.95